There is certainly a comfort factor. In general, if you look at fashion, it constantly gets a little more casual and a little more comfortable … Once the pandemic hits, I think we really just jumped into the comfort zone.
“Comfort has been essential in providing support for the drastic lifestyle changes that consumers have experienced,” she notes. “They want to wear something that feels good and that can be worn with multiple looks.”
Another factor is that Gen Z is interested in the brand.
“The young people informed me that the Crocs are back but only with socks, you are welcome for the info”, writes @ KatyMiller100.
As @samcubarman Explain With that, the return of the Crocs perhaps illustrates the Gen Z approach to life: “They don’t accept any status quo. They have no interest in compromising. They’ll rewrite everything.”
Luke Combs Crocs an Instant Sale
Hennessey says it’s common for young people to start fashion trends. For example, straight leg jeans are now all the rage thanks to Gen Z who said Millennials’ favorite skinny jeans were out of fashion.
While Hennessey sees Gen Z propelling the trend in an avant-garde direction, she adds that older generations may love the shoe for its functionality. The affordable price (with a classic clog around $ 50) also appeals to consumers.
Prior to 2020, Crocs was known to market special drops related to collaborations with key artists and brands, including their collaboration with Post Malone in 2018. Correa says this helped grab the attention of Gen Z consumers. .
As recently as this week, Crocs made headlines for some of their latest collaborations, including a line of tie-dye shoes with Diplo that dropped on Tuesday (and sold out within hours) and a collaboration with Balenciaga for a clog. stiletto style.
Before that, big names like Justin Bieber, Luke Combs, and even Kentucky Fried Chicken released custom Crocs.
Crocs also made their way onto the red carpet. Questlove made a statement by sporting a gold pair at the Oscars in April.
“The celebrity influence is so huge,” Hennessey notes, adding that the brand’s creative marketing – including the collaboration with KFC – is “a little hilarious” but “awesome”.
In addition to collaborations and the comfort trend, Cooley believes that another factor in the brand’s growth is personalization through accessories and different styles of shoes, which now go beyond clog silhouettes with sandals, boots, flats and more.
Crocs’ Jibbitz charms, for example, allow wearers to change the look of their shoes, says Cooley.
Revenue from Jibbitz charms more than doubled in the first quarter of 2021, she added.
Hennessey says she sees the shoes stay at least two years before they’re completely saturated.
“I think it has a bit more longevity,” she said. “If they keep making cool collaborations and coming up with interesting concepts, it probably has an even longer lifespan.”
Correa believes that the comfort shoe trend will continue to evolve as consumers search for multifunctional shoes.
“Comfort and practicality will be essential for different styles of footwear,” she says. “When it comes to the iconic Crocs silhouette, they’ve already earned a place in the consumer’s closet whether they stay home or not.”
If you are looking to wear a pair of Crocs on your own, there are a few ways to style them.
For a casual look, Hennessey suggests wearing them with cropped jeans or shorts and a t-shirt.
And don’t hesitate to pair your sandals with socks.
“I saw them really cute with socks on,” she says.
If you are looking for a more polished look, try pairing them with a sundress or a pair of shorts and a t-shirt with a belt.
“I also saw them super cute with loose pants and a blazer,” she says.
If you are looking to create longer, thinner lines, go for the platform style. The volume creates contrast, making your legs appear longer, she explains.