When Volkswagen unveiled the Tarok Concept in 2018 in Brazil and 2019 in New York City, opinions were mixed on the subject. Some were hoping for a compact pickup or the US market to arrive, while others were not very enthusiastic about the concept. At that time, the idea of a unibody truck was fresh and unmatched.
Fast forward to today, the idea of a small lifestyle truck has already come to fruition – not by VW, but by Hyundai with its Santa Cruz and more recently by Ford with its Maverick.
However, VW of America is not joining the fray despite Blue Oval and the South Korean automaker shaking up a concept.
This was confirmed by Duncan Movassaghi, executive vice president of sales and marketing for the VW brand in North America, in an interview with Automotive News.
According to Movassaghi, VW’s priority is to maintain the competitiveness of its existing ICE motor vehicles and to expand its range of electric vehicles. He added that investing in a niche segment right now doesn’t make sense for the brand.
However, Movassaghi has not closed its doors to the possibility of a compact truck. In the same interview, he said that a VW battery-powered electric pickup entering the compact truck segment “could definitely be an option”.
At a glance, a VW electric compact truck makes sense. With the MEB platform currently in use for the automaker’s zero-emission lineup in the United States, creating a pickup using the modular platform could be a good move for the automaker, given that the Maverick and the Santa Cruz both have internal combustion engines at the base.
But again, nothing is confirmed at this point. We’ll probably hear from the German marque if they’re ready to take the plunge with an electric truck in the years to come, but for now the Maverick and Santa Cruz can enjoy their one-on-one battle. in the budding segment.