Decades ago, you talked about a sedan or a wagon when you talked about a Volvo vehicle. However, as the era of electrification begins, Volvo’s electric vehicle push is exclusively for SUVs. However, that could change in the coming years, according to CEO Jim Rowan, but there will be strings attached.
The Volvo EX90 is the latest electric SUV from the Swedish brand owned by Geely. It’s the third EV, after the C40 Recharge and the more conventionally shaped XC40 Recharge. There will be a fourth, smaller electric SUV, which was teased during the reveal of the recently unveiled EX90. It will debut in 2023.
After that, it’s unclear if Volvo’s next EV will be another SUV. However, CEO Jim Rowan gave some clues in an interview with Coach. When asked if sedans and wagons will play a role in Volvo’s electric future, Rowan gave a vague answer, saying they were trying to meet customers’ diverse car demands.
Rowan opens the doors to the possibility of electric sedans and wagons in the interview, though.
“Our strategy is that we’ll be tight. We’ll deal with the demographics that we think make sense. We’ve teased what’s coming next, and we’ve already signaled that we’ll be doing a smaller SUV. Then different formats, sedans and estates or whatever: we’ll get to that when we get there,” Rowan said. Coach.
Rowan also noted prices in the age of electric vehicles. Fortunately, platform and technology sharing between electric vehicles plays a huge role in reducing costs.
“You have to achieve price parity between ICE and BEV. No industry can rely on subsidies for a long time. You have to make sure you can be comparative,” Rowan said. Coach.
It should be noted that the Volvo EX90 flagship SUV is built on the new SPA2 platform. The announced smallest electric SUV will use SEA (Sustainable Experience Architecture), a modular platform developed by Volvo and Geely.