During last year’s Super Bowl, Volvo celebrated the more than one million lives saved by the three-point seatbelt, an invention of the Swedish company, by promising to donate $ 1 million in cars if a security occurs during the match. We’ll explain what safety is in American football in a few moments, but it’s something that didn’t happen during Super Bowl LIV. For this year’s big game, Volvo has a new campaign that’s twice as generous.
The firm has just announced that it will donate up to $ 2 million in cars if security is noted during the February 7 game. All you have to do is visit Volvo’s dedicated site for the Volvo Safety Sunday campaign, configure the Volvo of your choice and cross your fingers to see a safety during the game. And to answer your question – yes, it can be any new Volvo in any configuration, trim level and color currently available in the US market.
Don’t forget to visit the page between today and February 7th. You can either build your car in the Volvo Vehicle Configurator or take a short quiz that will recommend a model to suit your lifestyle. Once configured, you must click “Try to Win This Volvo” on the summary page to enter.
And what is security in American football? For our readers around the world who don’t know the finer details of the sport, a safety comes when the attacking team loses the ball in their own end zone. Safeguards can be scored in a number of ways, including when a ball carrier is tackled in their own end zone or when a foul is committed. When that happens it is called safety and the defensive team scores two points and gains possession of the ball.
save over $3,400 on average on MSRP * on a new Volvo XC40
The chances of seeing safety during the Super Bowl game aren’t huge, but they do exist. So far, only nine safeties have occurred in the history of the 54 Super Bowl games and the most recent was at the start of the Super Bowl in 2013. Still, it’s certainly worth a try.