On March 10, the team behind California-based vegan fast-casual chain Veggie Grill is launching a new vegan concept Stand-Up Burgers in Berkeley, Calif., With more locations to come. Its menu offers vegan versions of fast food classics, such as the OG burger (impossible pancake with Miyoko’s Creamery cheddar, lettuce, tomato, red onion, pickles and special sauce on a vegan brioche bun); BBQ Bacon Burger (impossible pancake with provolone, bacon, pickles, grilled onions, lettuce, barbecue sauce and chipotle mayo on a vegan brioche bun); Save the animal-style fries (a play on In-n-Out’s famous fries) with a special sauce and grilled onions; onion rings; salads; and shakes. For the months of March and April, a portion of the proceeds from each purchase of her signature Stand-Up Burger or Stand-Up Shake will go to Berkeley Humane Animal Shelter and the vegan nonprofit Support + Feed.
“At the core, we believe in doing good while eating well and our new Stand-Up Burgers restaurant invites people to do just that and give a voice to animals and the planet,” said the co -Founder of Veggie Grill, TK Pillan, at VegNews. “At Veggie Grill, our mission is to empower people to eat less meat by providing them with different innovative and delicious plant-based experiences. We are excited to introduce Stand-Up Burgers to the Berkeley community and soon to other locations across the country. “
To celebrate the opening, Stand-Up Burgers will offer a burger, shake and fries to the first 300 people online (while supplies last) and Free Burgers for Life to one of its Instagram followers.
Stand-Up Burgers is the second food concept that Veggie Grill opened this year to meet growing consumer demand for plant-based options. In January, the company launched the Mexican-inspired vegan virtual restaurant Más Veggies Taqueria.
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