WASHINGTON, May 5, 2021 / PRNewswire / – US News & World Report, the global authority for ranking and data-driven journalism, today announced the launch of US News Intent Intelligence – the enterprise’s first party data platform. The new platform harnesses the behavior of the more than 450 million decision-driven consumers who come to the site each year for expert advice, data-driven rankings and in-depth analysis.
“Data feeds into everything we do at US News – from our flagship rankings in universities and hospitals to how we optimize the user experience,” said Alex Kalaf, vice president of marketing and advertising. “With the general public coming to our site every year to make a decision, we have access to billions of high-quality data points, including trending travel destinations, graduate schools, investment products or models. As third-party cookies continue to become obsolete, we know that this type of unique, high-quality first-party data is extremely valuable to marketers. “
US News produces content in seven specific areas of expertise: Health, Education, Money, Trip, Cars, New and 360 Reviews. Each vertical attracts consumers who want to make the best decision, such as determining which college is best for you, a diet, comparing credit cards, booking a cruise, buying a car, or buying different consumer products. US News Intent Intelligence analyzes the behavior of every visitor to the site, enabling marketers to go beyond simple contextual targeting to reach qualified audiences with high intention engagement signals. Work with the data management platform Permutive, allowed US News to better segment and scale its first-party data.
“This year, we’re taking a public-driven approach with our clients, consulting with them on ways they can drive back-end results by leveraging US News Intent Intelligence. We focus on efficiency and solutions. that work for them. Our strategy targets people – not pages – on our site, “Kalaf said. “While this strategy helps marketers, it also benefits our site users as it allows us to show them ads that are relevant to their interests and the decisions they make.”
US News Intent Intelligence brings together sources of user data from across the organization. Site-wide visitor insights provide information to inform product strategy, editorial and user experience, and shape solutions to help partners grow their businesses. Leveraging the platform’s first-party audience data has enabled marketers to see up to two-fold increase in engagement by activating valuable segments such as managing your finances, researching ‘a doctor, planning a vacation in the Caribbean, attending a business school or in the market. for a vehicle.
For more information on the US News Intent Intelligence contact [email protected].
About US News & World Report
US News & World Report is the global leader in quality rankings that empower citizens, consumers, business leaders and politicians to make better, more informed decisions on important issues that affect their lives. A multifaceted digital media company with education, health, money, travel, cars, news and 360 reviews platforms, US News provides rankings, independent reports, data journalism, consumer advice and US News Live events. Over 40 million people visit USNews.com every month for research and guidance. Founded in 1933, US News is headquartered in Washington DC
SOURCE US News and World Report