Sony announced pricing for its flagship A90J TVs earlier this month, but if £ 6,999 seems too much for your credit card, don’t worry, the company has announced a new batch of TVs that are much more affordable. These more affordable TVs go on sale this month.
Sony’s X80 series, which can be installed in your living room for just £ 699, is part of the latest range. It’s very good value for money considering the tech hidden inside. For your money, you’ll find a 4K LED display powered by Sony’s HDR X1 processor. This brain is able to reproduce more depth, textures and natural colors, which makes the image more immersive and realistic.
There is also 4K X-Reality PRO image processing technology which enhances every pixel for better clarity and Sony claims that it now uses advanced noise reduction techniques and a special pattern database to ensure every scene is full of details.
Apart from crystal-clear images, the sound should also be quite impressive with the X-Balanced speakers and room temperature optimization technology automatically adjusting the picture and sound according to the room you have placed the TV in. . with smaller frames and the ability to easily connect devices. There’s even Apple’s AirPlay 2 included, which lets iPhone and Mac users stream what’s on their gadgets straight to the TV.
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These TVs are also powered by the latest Google TV software which brings an array of apps and services to the big screen at the push of a button.
It all sounds good enough for the price, but if you’re craving something a little more upscale, the new X80J OLED models are also on sale this month with these TVs featuring crisp OLED screens and of the new Cognitive Processor XR. This smart chip is capable of understanding how humans see and hear, with real-time content tweaked to deliver the best picture and audio quality.
There’s also Acoustic Surface Audio + technology, including a front-facing subwoofer that delivers more precise sound positioning and cinematic surround sound. XR 4K Upscaling technology scales standard signals to make them appear close to true 4K quality.
The rack has also been cleverly designed with three position options, including the ability to make things narrower to fit smaller furniture.
Finally, the new BRAVIA XR A80J 4K HDR OLED TV comes with exclusive BRAVIA CORE service. It is preloaded on all new BRAVIA XR models and allows users to enjoy a selection of the latest premium and classic Sony titles and the largest IMAX Enhanced collection.
Here is the full price of these new TVs –
43 “X80 / X81J • £ 699
50 “X80 / X81J • £ 799
55 “X80 / X81J • £ 899
65 “X80 / X81J • £ 1,049
75 “X81J • £ 1,499
55 “A80J • £ 1,999
65 “A80J • £ 2,699
77 “A80J • £ 4,199