Shenzhen, China, February 2, 2023 /PRNewswire/ — About January 31At ISE 2023, the world’s largest and most professional AV exhibition, Unilumin, a famous Chinese LED company, showcased the latest products and integrated solutions.
Unilumin Group held the press conference in the exhibition to announce that the LAMPRO brand, a subsidiary of Unilumin Group, has been renewed from LAMP. It is reported that this brand renewal is aimed at better positioning of LAMPOR.
LAMPRO press conference
According to Unilumin Group representatives, “PRO” does not only refer to “professional”, which shows that LAMPRO can offer professional products and solutions, but also means “pro for partner”.s”which means that LAMPRO focuses on serving distribution partners to achieve a win-win situation.
Additionally, LAMPRO’s key visual identity has changed from blue to green. On the one hand, it displays a brand image that is more partner-oriented, dynamic and in tune with the times. On the other hand, the green color represents environmental friendliness, which means that LAMPRO provides channel partners with higher resolution and more energy efficient LED display products.
New brand positioning: professional solution provider for LED display products and applications.
New brand vision: Show a better world.
New brand slogan: LAMPRO, Pro for Partners.
Powered by Unilumin Group, LAMPRO will be dedicated to offering more professional LED products and integrated solutions for channel partners.
Founded in 2004, Unilumin Group Co., Ltd was listed on the Shenzhen Stock Exchange in 2011 (XSHE: 300232). It is one of the world’s leading suppliers of LED display and lighting products and solutions. Globally, it also ranked first in the industry in sales value and sales volume of LED display products. Unilumin has successfully provided services for Huawei, Microsoft, Apple, Google, Disney and other Fortune 500 companies.
SOURCE Unilumin Group., Ltd.
