“We are delighted to welcome CLMBR on board as an Official Partner of the UFC,” said Duncan French, Vice President, Performance, UFC. “CLMBR is an excellent product that will fit naturally into our training methods. Our team of experts at the Performance Institute look forward to using CLMBR machines in the strength and conditioning programs we create for UFC athletes. “
INTEGRATIONS AND TRADEMARK RIGHTS
As the official escalation machine of the UFC, CLMBR will be integrated into the main assets of the UFC, including broadcast functionality on certain Pay-Per-Views. CLMBR will also have a branded presence inside the famous UFC Octagon® at selected events. The UFC and CLMBR will also collaborate on a variety of personalized and original content that will be distributed on social media channels and digital platforms owned by the UFC.
The deal also provides for an annual brand ambassador fund that will provide significant paid marketing opportunities to participating UFC athletes.
About the CLMBR
CLMBR is an ergonomic and innovative vertical climbing machine. It’s the first vertical climber to feature a full-size touchscreen with on-demand instructor-led lessons. CLMBR’s patent pending design has high quality construction, low maintenance required, and is easy to move, making it perfect for commercial or home use. The machine is beautiful with an open structural design that leaves the view of the user unobstructed, promoting a natural athletic posture. It also offers the latest user interface technology and a cutting edge companion app that delivers on-demand climbing lessons and displays key metrics to maximize the user experience, including climbed vertical feet and goals. training they have achieved. The built-in audio on CLMBR Connected can fill any space, making it feel like a rock climbing lesson in the studio. Unlike traditional fitness equipment, the CLMBR provides effective and efficient cardio and strength training for the whole body. With its low impact and ergonomic movement, CLMBR is safe for most ages and ability levels. The brand was recently named the CES Innovation Award 2022 winner for CLMBR Connected.
The UFC® is the world’s leading mixed martial arts (MMA) organization, with over 625 million fans and 178 million social media followers. The organization produces more than 40 live events each year in some of the world’s most prestigious arenas, while broadcasting to nearly 900 million TV homes in more than 170 countries. The UFC athlete roster includes the world’s top MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading combat sports streaming services. UFC is owned by global sports and entertainment company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC on Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.