BOSTON & LAS VEGAS – March 4, 2021—DraftKings (Nasdaq: DKNG) and UFCÒ, the world’s premier mixed martial arts organization, today announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history.
DraftKings will become UFC’s first-ever “Official Sportsbook and Daily Fantasy Partner” in the US and Canada. The sports technology and entertainment company will now be able to offer promotions, activations, broadcast odds integrations and UFC in-game branding through its novelty and daily betting products and will own the rights to use the official UFC marks and logos. Each week, DraftKings will also be offering fans free UFC games, along with enhanced prop betting and other innovative sports betting opportunities. Ahead of UFC 259 on March 6, DraftKings launched a free UFC pool with a prize of $ 10,000, available for fans to enter and compete nationwide.
“This is a massive deal that will benefit the UFC, the DraftKings and most importantly the fans,” said UFC President Dana White. “DraftKings are the best at what they do when it comes to betting and daily fantasy, and unlike other sports, the UFC doesn’t have an offseason. The action will be non-stop. This is the most important deal we’ve ever made to increase engagement with our fans and reach new ones, and I can’t wait to see all the exciting things we’re going to do with DraftKings over the next few years. .
“Combat sports, and the UFC in particular, have grown tremendously in both our sports betting and the daily fantasy industries, moving from a niche offering to a high demand category that we believe , will only grow as we innovate, ”said Jason Robins, DraftKings Co-Founder, CEO and Executive Chairman. “While DraftKings and the UFC have collaborated on specific events in the past, we’re proud to become official partners and explore even more impactful integrations that put the fan experience first.”
OFFICIAL SPORTSBOOK AND DAILY FANTASY PARTNER
In 2020, daily fantasy and UFC sports betting saw substantial growth on DraftKings, setting new corporate records on several fronts. For the first time, DraftKings has offered its clients two MMA Millionaire contests to track the critical mass of customer interest and plans to offer several additional contests in 2021.