Under the terms of the deal, TMG will offer fans exclusive, limited-edition access to rare pieces of UFC event memorabilia, from battle-worn gloves and fight kits, to nightclub posters of fight and signed photographs by their favorite UFC athletes. Items will be holograms, digitally recorded and accompanied by a Certificate of Authenticity as confirmation of their source. All products will be contained in premium packaging for the ultimate customer experience.
“We are delighted to welcome The Memento Group as a new global partner for memories,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “Trading in souvenirs is a priority because these products are authentic touchpoints for fans to stay connected to the UFC and truly own the moment. With TMG’s expertise in this space, we are confident fans will appreciate the quality, authenticity and value of every UFC souvenir coin offered by TMG.
Philip Danglidis, Commercial Director of The Memento Group, commented: “The UFC is a truly global sporting phenomenon, and we are delighted to embark with them on this exciting new journey – a journey that will bring fans of the sport even closer together. ‘they love through the possibility of owning certified and authenticated memories. Our proven track record not only ensures that customers get the genuine item, but with our guaranteed authentication methods, we also help protect their investment. The UFC has an estimated global fan base of over 625 million people, and it is now clearly one of the Big Four in terms of popularity in the United States. The appeal of the UFC is growing year by year. As such, the potential of this partnership is colossal. This announcement is just the start of what’s to come, and we look forward to revealing more in 2022 and beyond. “
On January 1, 2022, UFC and TMG will launch an online store that will serve as a dedicated marketplace for UFC fans to purchase hundreds of ready-to-buy items or trade in unique UFC-licensed products, offering a platform -Secure and reliable form to buyers. . The website will also allow fans to bid for UFC memorabilia at auction. The website, which will be built and operated by TMG, will provide a one-stop solution for all official UFC memorabilia.