LAS VEGAS and FARMERS BRANCH, Texas. – UFC®, the world’s leading mixed martial arts organization, and ICON Meals, a leading producer of fresh and healthy ready meals, today announced an innovative partnership that will expand the existing and leading nutrition program of industry available to UFC athletes through the UFC. Institute of the spectacle.
ICON Meals will become the Official UFC Meal Delivery Partner and will work with the UFC on new nutritional support services to help UFC athletes during their fight camp and fight week preparation stages. UFC will also buy a stake in ICON Meals. Terms of the partnership were not disclosed.
ICON Meals manufactures and markets fully prepared, high protein, chef created and personalized meals, protein and side dishes, as well as a variety of clean seasonings and protein snacks. The company has experienced 56% annualized growth since its inception in 2014.
UFC ATHLETES NUTRITION PROGRAM
The UFC Athlete Nutrition Program was first created by the UFC Performance Institute in 2018 and has become a fundamental part of preparations for fight camps and fight weeks for many UFC athletes. . Since its inception, the program has safely supported over 500 athletes through over 1,200 instances of the weight gain process. In 2020, the Athlete Nutrition Program successfully supported hundreds of UFC athletes at 39 of 41 UFC events.
“ICON Meals is extremely proud to be named the Official Meal Delivery Service of the UFC,” said Todd Abrams, CEO of ICON Meals. “Our meals, prepared by hand by chefs, are aligned with the goals of the UFC nutrition program. We are honored to contribute to the health and performance of UFC athletes.
“The health and safety of UFC athletes is an ongoing priority for us and one of the main reasons we made this investment in ICON Meals,” said Lawrence Epstein, COO of the UFC. UFC. “This partnership with ICON Meals is the next evolution of a nutrition program that has safely and successfully supported hundreds of athletes since 2018. We look forward to working with ICON to grow the program and continue its success for them. years to come.”
The UFC Performance Institute and ICON Meals will work together to offer personalized, ready-to-eat meal plans for UFC athletes scheduled to attend upcoming UFC events and choose to enroll in the program. All processes associated with weight management and weight gain will be supported by the program at no additional cost to the athletes. The large-scale services of the program begin from the first phase of an athlete’s fight camp (approximately 8 to 12 weeks before their fight), through the weight management process leading to the weigh-ins, and finally, the post-fight. weighing. nutrition plan during the fight week.
INTEGRATIONS AND TRADEMARK RIGHTS
In addition to being named the Official UFC Meal Delivery Partner, the partnership provides ICON Meals with a variety of brand integrations into UFC assets. ICON Meals will be named the UFC Fight Night Weigh-Ins Presenting Partner for US-based events and will also have a signature presence at the UFC Performance Institute in Las Vegas. UFC and ICON Meals will also collaborate on personalized and original content that will be distributed on UFC-owned social media channels and digital platforms. The deal also provides for an annual brand ambassador fund that provides significant paid marketing opportunities to participating UFC athletes.
For more information on ICON meals, please visit iconmeals.com.