As part of this expanded partnership, the UFC and TikTok will continue to collaborate to produce and distribute content through UFC’s global TikTok channels, including @UFC, @UFCEspanol, @UFCBrasil,@UFC Europeand the recent launch @UFCANZ serving Australia and New Zealand. Collectively, the UFC’s TikTok channels have over 23 million subscribers.
In an effort to maximize international growth, the UFC will continue to work directly with the TikTok team to produce original live and VOD content specifically for UFC international channels.
“The UFC has built an incredible community and following on TikTok by giving fans unique behind-the-scenes access to their athletes and events,” said Harish Sarma, Global Head of Sports and Games at TikTok. “By expanding our partnership, we are excited to continue to bring our global community, especially the mixed martial arts community, closer to the action and excitement of the UFC.”
“We are thrilled to continue our partnership with TikTok,” said David Shaw, UFC senior vice president for international and content. “TikTok has become one of the most powerful and trusted ways to spread awareness of all of our UFC live events, while enhancing the UFC live experience with unique and compelling content for fans of the UFCs around the world.”
With over 13.3 million followers, @UFC has become the third most-followed sports league since joining the platform in October 2019. UFC accounts on TikTok have a combined 23 million followers, and #UFC on TikTok has over 72 billion views. Videos published by the flagship @UFCaccount has racked up over 2.6 billion views to date, while videos from all UFC accounts have racked up over 4.7 billion views to date.