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Under the terms of the new agreement, Rizz Pharma will become a Official partner of the UFC with exclusivity in the United States in the Hair Loss Medicine and Erectile Dysfunction categories. This is the first time that the UFC has opened these categories to a marketing partner.
“Rizz Pharma is a revolutionary brand led by a very insightful management team that understands the UFC and our fan base,” said Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC and WWE. “They are a great fit because their affordable personal care products can provide value to our core male demo. In return, we are excited to partner with them to help them reach more customers and grow their business.
“In 2024, Rizz Pharma embarks on a new journey as an official partner of the UFC, becoming the designated provider for hair loss and erectile dysfunction treatments,” said John Rogoveanu, co-founder of Rizz Pharma. “This exclusive partnership symbolizes an important milestone in our company’s history, reflecting our commitment to advancing healthcare solutions. By aligning with one of the most important sporting entities in the world, Rizz Pharma reinforces its commitment to excellence and accessibility in healthcare. This strategic collaboration not only strengthens our brand presence, but also aligns perfectly with our vision of a healthier, more accessible future for every American.
Brand rights and activations
Rizz Pharma will benefit from premier brand placement in the world-renowned Octagon at some of the UFC’s biggest events, including select Pay-Per-Views and Fight Nights in the United States, as well as across the world. ‘Octagon during each episode of Dana’s White Contender Series, the groundbreaking live fight series that showcases emerging MMA talent. During certain Pay Per Views broadcasts, Rizz Pharma will also be integrated into the “What’s Coming” feature that previews upcoming exciting matches on the main card.
Most notably, the UFC and Rizz Pharma will also collaborate to create the Rizz Pharma Privacy Coverage. This important accessory is used by athletes when needed during official pre-fight weigh-ins when they undress to step on the official scale to record their weight. This is the first time the UFC has offered partner branding on privacy coverage, which is often photographed and unique to MMA.
The new partnership with Rizz Pharma also provides an annual brand ambassador fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.
The UFC and Rizz Pharma will then activate the partnership on UFC FIGHT NIGHT: DOLIDZE vs. IMAVOV, which takes place on Saturday, February 3 at UFC APEX in Las Vegas. The highly anticipated event will feature a middleweight clash that will see No. 7 ranked Roman Dolidze take on No. 12 Nassourdine Imavov. Also on the card, No. 13-ranked lightweight contender Renato Moicano meets No. 15-ranked Drew Dober.
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