UFC and Morgan & Morgan announce multi-year renewal of their marketing partnership

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UFC and Morgan & Morgan announce multi-year renewal of their marketing partnership

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The renewal builds on the relationship that the UFC and Morgan & Morgan initially formed in 2022, when Morgan & Morgan became the UFC’s first-ever legal partner and the UFC’s first legal partner. Official partner law firm of the UFC. Morgan & Morgan also supports WWE, the recognized global leader in sports entertainment, which, like UFC, is part of TKO Group Holdings.

“We are excited to see Morgan & Morgan continue as an official partner of the UFC and deepen their commitment to the TKO brand portfolio,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, UFC and WWE. “This is our second consecutive renewal with Morgan & Morgan, a strong sign that they continue to find value in their partnership with the UFC and TKO properties. They have a well-deserved reputation for fighting for their clients to achieve the best results, and it’s a message that resonates with our fans.

“Morgan & Morgan is thrilled and honored to renew our partnership with the UFC. As America’s largest personal injury law firm, we know firsthand what fighting the powerful means for our clients. We look forward to continuing to collaborate with UFC fighters and their passionate fans for years to come,” said Managing Partner of Morgan & Morgan, Dan Morgan.

INTEGRATIONS AND TRADEMARK RIGHTS

As an official partner of the UFC, the Morgan & Morgan brand will be featured at some of the UFC’s biggest events, highlighted by prominent placement inside the famous Octagon at select Fight Nights across the United States .

Beyond the Octagon, the UFC and Morgan & Morgan will collaborate on original content designed to promote upcoming live events, which will be distributed through the UFC’s popular digital and social channels that reach approximately 260 million viewers. users around the world.

Specifically, the UFC will create a new series of personalized social posts titled "Size Matters," which will integrate the Morgan & Morgan brand organically into content highlighting the biggest moments in the UFC over the past 30 years. The series will be featured on the main UFC channels on Facebook, InstagramAnd X.

Additionally, the renewal includes an annual brand ambassador fund that will bring the partnership to life through appearances, content and creative campaigns with UFC athletes.

Other creative integrations will aim to leverage fan engagement and build awareness of the Morgan & Morgan brand, such as viewer sweepstakes and a significant on-site presence during select Morgan & Morgan fan experiences. UFC, including the biggest of the year, UFC X in Las Vegas during International Fight Week.



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