As an official UFC partner, branded content featuring Pear tree‘s Louisiana Style will be featured on popular UFC social media and digital platforms, which reach more than 200 million followers worldwide. The “Official Hot Sauce” designation also establishes a new sponsorship category for the UFC.
“It means a lot to have Poirier’s Louisiana Style named the very first Official UFC Hot Sauce,” said Poirier. “Put in to work – whether it’s training for the next fight, starting a hot sauce business, or helping out through our Good Fight Foundation – it’s about creating a legacy for my family and my community. These hot sauces are from the kitchen I grew up with in Lafayette, Louisiana. It’s my roots and I’m thrilled that UFC fans are sharing the Cajun flavors I love.”
Order UFC 281: Adesanya vs. Pereira today!
Pear tree‘s Louisiana Style will be activated around the long-awaited UFC 281: ADESANYA vs. PEREIRA, which takes place this Saturday, November 12 in the iconic Madison Square Garden. Poirier, who is represented by Dulcedo Management Group, will compete as part of the event’s main card, taking on No. 5 ranked lightweight challenger Michael Chandler. The event also includes two highly anticipated championship matches. In the main event, UFC middleweight champion Israel Adesanya looks to settle the score with former kickboxing nemesis and No. 5 ranked contender Alex Pereira. In the co-main event, UFC women’s strawweight champion Carla Esparza intends to defend her newly won title for the first time against former champion and No. 2 contender Zhang Weili.
Dustin Poirier’s line of hot sauces can be found at retailers like Amazon and HEATONIST. For more information on Pear tree‘s Louisiana Styleincluding details on how to order, please visit heatonist.com/dustin-poiriers-louisiana-style.