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The new agreement builds on the relationship between the UFC and Fighting Engines Originally forged in 2021 when the EV Company became the UFC’s first sponsor in two separate categories in the US market, including the UFC Light Heavyweight division. Under the terms of the new agreement, Battle Motors will become the first ever Official Partner of Electric Commercial Trucksa designation that establishes a new category of sponsorship and provides co-branding opportunities within major UFC assets.
“We are proud that our partnership with Battle Motors continues to evolve,said Paul Asencio, Senior Vice President, Global Partnerships, UFC. “Like the UFC, Battle Motors is an American success story driven by an entrepreneurial spirit, and we want to continue to help them reach greater heights through the power of the UFC brand.”
“Battle Motor’s truck customers and workers are the toughest of the tough in the USA Workforce. We are on the streets and in the factories, working the steel on the concrete. The UFC® brand resonates very strongly in our family!” said Battle Motors CEO Mike Patterson.
BRAND INTEGRATIONS AND RIGHTS
As an official partner of the UFC, the Battle Motors brand will be incorporated into some of the UFC’s biggest events of the year, including select Pay-Per-Views and Fight Nights, and will be prominently featured in broadcast features and will enjoy prominent placement in the famed UFC world. Octagon®. The UFC and Battle Motors will also collaborate on a variety of personalized and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach nearly 200 million subscribers worldwide.
Most notably, Battle Motors will be the title sponsor of the UFC-produced custom social series. Shots As A Truck, which features classic UFC fights with legendary finishes. Battle Motors will also serve as the presenting sponsor of certain content on the UFC YouTube series. cfu Free fights, which features past fights of UFC legends and previous fights of athletes competing on upcoming cards.
Battle Motors will activate around the long-awaited UFC 281: ADESANYA vs. PEREIRA, which takes place this Saturday, November 12 in New York’s iconic Madison Square Garden. The event is headlined by two highly anticipated championship matches. In the main event, UFC middleweight champion Israel Adesanya seeks to settle score with former kickboxing nemesis and No. 5 ranked contender alexander Pereira. In the co-main event, the UFC women’s strawweight champion Carl Spaced intends to defend her newly won title for the first time against the former champion and No. 2 ranked contender Zhang Weill.
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