UFC 300: Pereira vs. Hill: the numbers behind this record success

Among the strong points:

GRID

• $16.5 million, THE third The highest grossing UFC event of all time

PRESENCE

• 20,067, a new record for a UFC event at T-Mobile Arena
• CFU sixth consecutive sellouts in 2024 and the eleventh direct sales dating back to October 2023

VIEWING

• Most viewed UFC Pay Per View Prelims on ESPN platforms (ESPN+, Hulu SVOD, ESPN and ESPN Deportes combined)
• Most viewed UFC Pay Per View Prelims still on ESPN, with 1.86 million total number of spectators
• Viewership on ESPN increased every 30 minutes from 8:00 p.m. to 10:00 p.m. ET, peaking with 2.49 million total viewers at 9:48 p.m. ET leading into the Pay-Per-View main card on ESPN+ at 10 p.m. ET
• The most watched sporting event Saturday primetime (8:00 p.m. – 10:00 p.m. ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49 and F25-54

MERCHANDISE

• #1 unprecedented merchandise sales for a UFC arena event (*excluding stadium shows)
• #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at the Etihad Stadium in Melbourne in 2015)

GLOBAL PARTNERSHIPS

• The most profitable sponsorship sales for an event in UFC history
• All inventory available exhausted

PAY PER VIEW COMMERCIAL IN THE USA, CANADA AND AUSTRALIA

• WE: Highest result since July 2021 (UFC 264)
• Canada: Highest result since March 2020 (UFC 248)
• Australia: Highest result since January 2021 (UFC 257)
• Movie theater in the United States, set a record for a UFC event with the most participating venues

SOCIAL:

• Best performing social media event in UFC history, breaking records for views, impressions and cross-platform video interactions. Throughout fight week (April 8-13), UFC social media gathered over 1.1 billion video views, with 213 millionviews from Max Holloway’s knockout of Justin Gaethje, which was posted on multiple platforms.