The contract also covers the Women’s Champions League and lower tier European men’s club competitions.
- The three-year agreement covers the 24 territories of the MENA region
- BeIN has ruled out competition from the Saudi-backed bid
Qatar-based pay-TV channel BeIN Sports has confirmed the renewal of its Middle East and North Africa (MENA) broadcast partnership for the UEFA Champions League in a 200 million deal dollars per year for the 2021/22 to 2023/24 rights cycle.
The exclusive three-year contract covers the rights to the Uefa Champions League, the Uefa Europa League, the new Uefa Europa Conference League and the Uefa Women’s Champions League. BeIN will broadcast all competitions in the 24 territories region in Arabic, English and French.
The new agreement, negotiated by Uefa’s exclusive agency, Team Marketing, extends the 12-year relationship between Uefa and BeIN for the MENA region, where the broadcaster also has exclusive rights to tournaments for European national teams. under the supervision of the governing body.
BeIN also confirmed that it will continue to work closely with UEFA on global anti-piracy measures, a particularly important issue in the MENA region.
SportsPro understands that BeIN rejected a rival offer linked to Saudi Arabia, which offered up to 30% more for the rights deal. The Saudi bidder, who worked with advisers in the UK and Israel, planned to sublicense network rights across individual MENA territories.
Given Saudi ties to the BeoutQ hacking network, which no longer broadcasts via satellite but was responsible for the wholesale theft of UEFA content – along with other major rights holders – BeIN was confident it would retain the MENA contract despite its financially valuable lower offer.
Richard Verow, Sports Director of BeIN, said: “BeIN is delighted to renew our valuable relationship with UEFA as a broadcast partner for club competitions in the 24 countries of the MENA region.
“European football excites and inspires fans like no other sport in the MENA region – and there is simply no better broadcaster in the world to bring UEFA content to fans, families and homes around the world. Arab.
“We look forward to continuing to bring the best of global sport to our valued subscribers in this region. “