Uber Eats made last-minute changes to its Super Bowl ad after coming under fire for inappropriately making light of food allergies.
The Food Allergy Research & Education (FARE) charity thanked the food delivery company for agreeing to remove portions showing a man having an allergic reaction to peanut butter.
The Super Bowl is one of the most hyped marketing moments of the year.
Tens of millions of Americans are watching the U.S. soccer championship, which takes place later on Sunday, and the ads aired during the game are expensive and usually planned months in advance.
Uber began promoting its video online earlier this week.
The one-minute advert tells the story of people who have forgotten key information, under the tagline “Remember to remember Uber Eats.”
The story of the man eating peanut butter, having forgotten that it contained peanuts, was initially featured alongside other moments of forgetfulness involving big names, including actress Jennifer Aniston who did not not recognized his Friends co-star David Schwimmer, and David and Victoria Beckham trying to remember. the name of her former group, the Spice Girls.
“Remember when you were a Pepper Lady?” said Mr. Beckham.
FARE and other allergy groups expressed concerns about the ad, saying food allergies were not a joke and the juxtaposition was “inappropriate.”
On Friday, Ms. Poblete said she spoke to the company, which promised to remove the reference to peanut allergy. She thanked the company for listening.
“I want to thank you, our community, for speaking out so our voices can be heard as we change the way life-threatening food allergies are viewed,” she added.
Special Group, the agency that helped Uber develop the ad, did not respond to a request for comment.
Uber’s quick response to allergy advocates has been praised online, although the embarrassment of the last-minute solution appears to be perhaps another episode the company will want to forget.