The 2022 JD Power Automotive Brand Loyalty Study is out, and there’s a clear favorite among new-car buyers. In fact, there are four favorites, but only one brand captured two categories in the study. That brand is Toyota, but Ford got the highest percentage of loyal buyers with a low margin.
The study is in its fourth year and it exclusively surveys new car buyers. Additionally, it focuses on buyers who are trading in a vehicle of the same brand for their new purchase. The study, therefore, encompasses franchised dealerships only, using data extracted from JD Power’s Food Information Network. Used cars are certainly in demand right now, but this study offers an interesting window into the world of loyalty for those patient enough to get a new car in low inventory.
And Toyota has a pretty loyal following. The automaker ranks at the top of the mainstream car and SUV segments, with a loyalty rate of 62.2% for cars and 63.6% for SUVs. Premium brands are also classified for cars and SUVs; Porsche achieved a loyalty rating of 57.4 for cars to win the title, with BMW dominating the SUVs at 58.6%. Trucks are the final category in the study, and that honor goes to Ford. Its loyalty rating is 63.8%, barely beating Toyota for the highest percentage in the entire study.
“There are many ways to build owner loyalty, but each winning brand has shown a commitment to new product launches, great owner-centric vehicle processes, high residual values, and highly desirable vehicles,” said JD Power. , vice president of data and analytics. Tyson Jominy. “And, for the most part, they all win with market share.”
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The second premium brands included Genesis for cars at 54.6% and Lexus at 56.4% for SUVs. Second place in mainstream cars went to Kia with 54.1% and Subaru for SUVs at 62.6%. Toyota nearly scored three wins, finishing second to Ford in the truck category with 58.7%.
Check out some of the recent new vehicle launches and more in the ride on cars podcast, available below.
The 2022 JD Power Automotive Brand Loyalty Study is out, and there’s a clear favorite among new-car buyers. In fact, there are four favorites, but only one brand captured two categories in the study. That brand is Toyota, but Ford got the highest percentage of loyal buyers with a low margin.
The study is in its fourth year and it exclusively surveys new car buyers. Additionally, it focuses on buyers who are trading in a vehicle of the same brand for their new purchase. The study, therefore, encompasses franchised dealerships only, using data extracted from JD Power’s Food Information Network. Used cars are certainly in demand right now, but this study offers an interesting window into the world of loyalty for those patient enough to get a new car in low inventory.
And Toyota has a pretty loyal following. The automaker ranks at the top of the mainstream car and SUV segments, with a loyalty rate of 62.2% for cars and 63.6% for SUVs. Premium brands are also classified for cars and SUVs; Porsche achieved a loyalty rating of 57.4 for cars to win the title, with BMW dominating the SUVs at 58.6%. Trucks are the final category in the study, and that honor goes to Ford. Its loyalty rating is 63.8%, barely beating Toyota for the highest percentage in the entire study.
“There are many ways to build owner loyalty, but each winning brand has shown a commitment to new product launches, great owner-centric vehicle processes, high residual values, and highly desirable vehicles,” said JD Power. , vice president of data and analytics. Tyson Jominy. “And, for the most part, they all win with market share.”
65 Pictures
The second premium brands included Genesis for cars at 54.6% and Lexus at 56.4% for SUVs. Second place in mainstream cars went to Kia with 54.1% and Subaru for SUVs at 62.6%. Toyota nearly scored three wins, finishing second to Ford in the truck category with 58.7%.
Check out some of the recent new vehicle launches and more in the ride on cars podcast, available below.