Infiniti’s teaser campaign continues for its 2022 QX60. This has been a very lengthy teaser campaign that technically began with the unveiling of the QX60 Monograph prototype in September 2020. It provided for styling cues for the revamped crossover, but the months-long campaign is nearing completion, with June 23 being the recall of the QX60. And now Infiniti is looking to Hollywood for some serious star power to put an exclamation point on the saga.
Not only will accomplished actress Kate Hudson star in a short film titled Infiniti Presents: Conquering Life in Style with the All-New QX60, calling the shots behind the camera will be noted Hollywood director Zack Snyder. The Oscar-nominated actress has over 40 films to her name, not the least of which is Almost known and Bride wars. Snyder’s credits include films such as 300, Watchmen, and of course a DC Extended Universe film series with its four hour cut of Justice League being the most recent.
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“As we approached this project, we wanted to celebrate the many roles our target customers play, from the boardroom through to school leaving,” said Phil York, general manager of global marketing at Infiniti. “Few conquer so many roles with the heart and grace of Kate Hudson. She has a real, approachable style that invites people into her world.”
That’s fine, but what does Infiniti’s latest teaser tell us about the new QX60? Sadly, there is nothing new to be learned from this announcement other than a few bragging rights to Infiniti for some legitimately awesome Hollywood connections. We don’t even get a taste of this short, although based on Hudson and Snyder’s work portfolios, expect something funny and maybe a a little dark.
Beyond that, we already know that the 2022 QX60 will have sharper styling and improved technology. In this regard, it will be the first Infiniti to use the company’s modified ProPilot suite to improve responses on automated systems. The basics of all-wheel drive are updated, and we know that at least one engine option will be the well-known 3.5-liter V6.
Save the date of June 23, as Infiniti will release the short film to the world and you can watch it here at Motor1.com.