David Fincher directed “Fight Club” with a production budget of $65 million, according to The Numbers, but the film failed to recoup even 60% of that sum at the domestic box office. The film earned $37 million in the United States and $63 million internationally, for a worldwide gross of $100 million. When it comes to determining who is responsible for the film’s financial performance, Edward Norton points the finger directly at distributor 20th Century Fox. Sitting down with PeopleTV’s Lola Ogunnaike, Norton shared his thoughts on industry executives who felt like the movie might have called them. “I think there was a reluctance on the part of some of the people who were actually marketing it, to accept the idea that it was funny, and honestly I think they felt accused by that,” he said. he declared. Norton also said that people who could relate to his character’s smug and sad boss, Richard Chesler (Zach Grenier), probably wouldn’t like the movie.
Director David Fincher echoed Norton’s sentiments to some extent, which he linked to author Bryan Rafferty for his book “Best. Movie. Year. Ever.: How 1999 Blew Up the Big Screen.” “People whose job it is to sell it were like, ‘I’m not going to go down with this,'” he said (via Den of Geek). The director even quoted an unnamed Fox executive as saying, “Men don’t do it. want to see Brad Pitt without his shirt. It makes them feel bad. And women don’t want to see it bloody. So I don’t know who you made this movie for.”
Fincher also admitted that he also got into a lot of back and forth with Norton. “I think Edward had this idea of, ‘Let’s make people realize this is a comedy,'” Fincher said. Regardless of how it initially fared with critics and audiences, there’s no denying that we continue to break the first two rules of “Fight Club.”