Love Hemp Group PLC (AQSE: LIFE) (OTCQB: WRHLF), one of the UK’s leading suppliers of CBD and hemp products, and UFC, the world’s leading mixed martial arts organization, announced today a five-year deal that names Love Hemp the UFC’s official global CBD partner.
Love Hemp will have many brand integrations in UFC content on digital platforms, including social media, as well as in programming on UFC FIGHT PASS®, the world’s leading streaming service for combat sports. The Love Hemp brand will also be prominently incorporated into the UFC Performance Institute, further signaling to athletes that the UFC wants to play a leading role in helping them educate them on the use of CBD and the role it plays. it plays into the health of athletes and recovery from injuries.
“This is a very exciting achievement for Love Hemp,” said Tony Calamita, CEO of Love Hemp. “The marketing opportunities offered by this relationship will place us at the forefront of major international CBD brands. We will use the global reach of the UFC to position Love Hemp as a premium and trusted CBD brand that we will now begin to roll out in all major international markets.
Calamita added, “Love Hemp looks forward to working with the UFC for the next five years. This partnership launches our strategy to consolidate Love Hemp as a globally recognized brand.
“We are delighted to be working with Love Hemp to promote a respected growing CBD brand that could become a global leader in this category during the life of this partnership,” said Paul Asencio, senior vice president of global partnerships at UFC. “We know many UFC athletes, fans and fitness enthusiasts in general use CBD for workout recovery purposes, and we want to work closely with Love Hemp to continue to educate us, athletes and consumers on the effectiveness and the best use of CBD products. “