Minimalist clothing choices take a back seat and give way to the logomania trend. It is regaining prominence in luxury brands and these chic and definitive emblems are not only on the ramps but also on the streets.
There’s no doubt that minimalism contributes to subtle style statements, but it seems maximalism is pointing out the fashion window again, thanks to the logomania trend. The year 2022 has seen celebrities and brands go obsessed with brand stamps on their collections. From opting for more subtle silhouettes with minimal patterning to enveloping and showing off monograms, the fashion landscape has certainly come full circle. From supermodels strutting down the ramps to celebrities flaunting their exuberant logo, it all harkens back to where it all began: the 80s. Salvaging previous fashion trends is in itself a perfectly embraced trend. by millennials as well as Gen Z these days, and the logomania trend is one such trend that is making a comeback with a new iteration this time.
So if you want to grab attention while strolling the streets, catching up with the logomania trend is the way to do it! That said, since we’ve all been trend-obsessed lately, let’s list a few looks that do justice to our favorite brands and their sassy monograms. From Ranveer Singh flaunting her flamboyance to Kim Kardashian breaking the internet with her love for Balenciaga, here are some looks that might have you spending all your savings and turning into a logomaniac.
Celebrities in the logomania trend
Should have started with the queen-K, Kim Kardashian! The diva makes sure to be at the top of every list when it comes to trends. Similarly, speaking of the logomania trend, she was seen donning an all-black Balenciaga outfit, with tiny logos spread throughout her ensemble, making her a prime example of the trend.
Continuing the series of Kardashians, we have Kourtney Kardashian slaying in a Tommy Hilfiger onesie from said brand’s Fall/Winter 2022 collection. The blue denim jumpsuit was filled to the brim with the brand’s designs, marking a new installment in the logomania trend.
Well, speaking of flaunting patterns and monograms, one simply can’t stay away from Ranveer Singh’s gram flow. Since the actor and his fashion streak are anything but minimal, he was spotted wearing a head-to-toe Gucci ensemble from the Gucci x Adidas collection. From her dapper hat to the sassy sweater, her vibe aptly spelled “Gucci” quite loud and clear.
Joining the ranks of Ranveer Singh, we have the Kjo aka Karan Johar who takes the logomania trend to the next level. The ace director and his offbeat style statements are no longer a secret and after saying he was seen supporting the trend in an all-Gucci outfit. From the jacket to the runways, the Gucci monogram was enough for Johar to grab attention.
Then we have Gen Z idol Zendaya showing a different take on the logomania trend. She was seen donning a Valentino outfit, with all that sparkle and sparkle at the heart of the look. The sheer top and bottom, the chunky blazer with those Valentino stilettos, it all made her look like a real Valentino girl.
Singing sensation Billie Eilish took the internet by storm when she appeared looking like a central member of the “Gucci gang” at the LACMA Art + Film Gala in 2022. From this Gucci silk eye mask, the outfit in satin, stalking the signature Gucci loafers, her entire look was a feast for the eyes.
Shifting the lens to Bollywood, here we have dance diva, Nora Fatehi, who is hugely popular for making headlines, thanks to her dress preferences. Speaking of the logomania trend, Fatehi donned an eye-catching look, where Fendi set the mood board for her ensemble. The exquisite Fendi emblem made her outfit full of elegance and panache.
Also, 2022 was just the start of this trend returning, but it looks like 2023 is ready to embrace logomania and reclaim brand monograms as they are!
Featured Image: Courtesy of Gucci/IG Hero Image: Courtesy of Shutterstock