And now, something completely different from Hyundai: an all-electric work van that looks like it’s from the future. The ST1 sounds like the name of a trim level of a Ford Fiesta ST (RIP) or Focus ST sold in Europe. However, this alphanumeric designation refers to a specially designed range of workhorses grouped together as “Service Type 1” vehicles.
In typical Hyundai fashion, this first reveal is all about the exterior design, with no details on technical specifications. We know that the ST1 is exclusively electric and was developed to cater to small businesses in South Korea. It will be offered as a regular cargo van, refrigerated van and basic chassis cab allowing owners to upgrade the type of equipment they need.
Hyundai says it has worked with local delivery companies to determine what they need from a work van. Mounted on steelies and equipped with unpainted bumpers, this workhorse features a futuristic front-end design derived from the Staria minivan or Kona small crossover. The main headlights are mounted unusually low, while the full-width horizontal strip above is likely for daytime running lights.
The ST1 is designed for those who need a more spacious van than the Staria Load can offer and has heavy plastic cladding all around to protect the bodywork. Just like on the Kona EV, the charging port is mounted up front, to the right of what appears to be a small air intake. Hyundai probably had a good reason to place the front camera on the painted part of the bumper instead of moving it lower to blend in with the black plastic.
Hyundai says it developed the ST1 with the aim of making loading and unloading goods easier by lowering the ride height. Although it looks like a box on wheels, the front upper wing was designed with aerodynamic efficiency in mind. Even the bulky trim connecting the cabin to the cargo area has been designed to provide better air circulation.
Full details and pricing will be disclosed in the first half of 2024 before the ST1 hits the domestic market later this year. Hyundai intends to sell this workhorse in other regions after the ST1 goes on sale in Korea.
