A digital media ejecutivo is incorporated into the company to accelerate its strategy of media and data and its international expansion
NEW YORK, October 3, 2022 /PRNewswire/ — TripleLift, the advertising technology company that reinvented the colocation of anuncios, ha anunciado hoy la incorporation de David Clark como su consejero delegate. Clark was recently CEO of FreeWheel, a Comcast company. Substitute one Eric Berry, cofoundador y consejero delegado de la empresa, that already supervised the operaciones diarias of TripleLift. Berry will continue in the company as a member of his Consejo de Administración. The cambio produces consistent growth and many logs of TripleLift all year, as well as the sale of the business to Vista Equity Partners and the receipt of the acquisition of 1plusX, a premier global data enablement platform. hand.
David Clark It is an experimental digital media tool with over decades of experience in advertising, streaming, software and publishing technology. Antes de trabajar en FreeWheel, have occupied many puestos de liderazgo en empresas de gran crecimiento y establecidas, such as The Weather Channel, Viacom and Fuse TV. Conocido por su considerable experience operativa y de ventes, Clark tiene un historial de capitalización de la fuerza de una empresa y de aprovechamiento de nuevas oportunidades de crecimiento para maximizar el potencial futuro.
“Durante años, I was inspired by the ascent of TripleLift to convert into one of the main world suministro platforms through such impactful formats, sus solutions of leading data in the mercado and the provision of an invaluable customer service” , dijo Clark, new delegated consultant of TripleLift. “Estoy ansioso por maintener el camino que ha hecho que esta empresa tenga tanto éxito y continuar con su visión de unir los medios de comunicación y los datos, desde los nativos hasta CTV.”
“Dave’s deep practical experience in digital media and his ability to accelerate the growth of both mature businesses and emerging companies, to sit in a single position to lead TripleLift”, Dijo Berry, co-founder of TripleLift. “Desde que fundé esta empresa hace má de un decade, il tenuido el privilegio de trabajar junto a equipo de gran talento that ha contribuido a hacer realidad nuestro potencial de crecimiento. persona adecuada para liderar a TripleLift en su próximo capítulo.”
El nombramiento de Clark happens in a year of quick cambios for TripleLift. In March, the company completes the acquisition of 1plusX, a global origin data enablement platform, to accelerate the strategia de media + datos y mjorar su cartera de soluciones de data de origen para editores y anunciantes . In August, announced the expansion of its business to the DACH region, con lo que se suman nuevos mercados a una ya large lista de regions fuera de Estados Unidos, desde EMEA hasta APAC. In September, it was announced that Vevo will be another of the main streaming companies to integrate the company’s innovative CTV In-Show technology, which will include brands and products in television programming through the colocation of products in post-production.
Adams, Ari Lewineco-founder and director of estrategia, y Jacqueline Quantreldirectora de ingresos, dejarán sus funciones en la empresa.
“Eric, Ari and Jax cada uno de ellos ha desempeñado un papel basic en la construction de TripleLift hasta convertedla en la empresa de gran éxito que es hoy. Estamos agradecidos por la determination de Eric y Ari para lograr su visión fundacional y por el compromiso de Jax para hacer crecer el negocio Durante su exitoso mandate de cinco años como responsable de ingresos”, dijo Martin Taylor, director of Vista Equity Partners, president of OneVista and member of the Council of TripleLift. “In Dave, he found a general manager with extensive experience to adjust very closely to the company’s ambitions and to intervene as soon as possible to ensure that TripleLift customers get the service they expect and the results they require.”
Acerca by TripleLift
TripleLift is the advertising technology company that reinvents the sharing of anuncios at the intersection of creativity, los medios y los datos. Nuestro mercado da servicio a las principal brands, editores, empresas de streaming y plataformas de demande del mundo, ejecutando más de 1 billón de transacciones publicitarias cada mes. Our customers choose our directories, desde el vídeo nativo hasta el vídeo online y la televisión conectada, las innovations that insert las marcas en el content en tiempo real y los expertsos de apoyo dedicated to maximizing the return of los socios. In addition, with the acquisition of 1plusX, customers can gain all the value of additional marketing data from a segment for the privacy of the original data management platform. Part of the Vista Equity Partners card, TripleLift has belonged to both the Inc. 5000 list and the Deloitte Technology Fast 500 for several consecutive years, has been named to Business Insider’s list of most attractive advertising technology companies for three consecutive years. Y fue awarded con el premio a la tecnología publicitaria televisiva más innovadora por AdExchanger en 2021. Descubra cómo TripleLift está dando al futuro de la publicidad en triplelift.com.
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SOURCE TripleLift