• Latest
  • Trending
The Ford Fiesta: will it survive in Europe?

The Ford Fiesta: will it survive in Europe?

25.07.2022
Arm fixes bugs in Mali GPUs that affect Android phones and Chromebooks – CSO Online

Arm fixes bugs in Mali GPUs that affect Android phones and Chromebooks – CSO Online

03.10.2023
Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive

2024 Ford F-150 Lightning Flash: the "Sweet spot" 320 mile truck

03.10.2023
NBA 2K24 Arcade Edition and 3 other fun games are coming to Apple… – Apple

NBA 2K24 Arcade Edition and 3 other fun games are coming to Apple… – Apple

03.10.2023
Ricciardo set to delay F1’s return to US GP

Ricciardo set to delay F1’s return to US GP

03.10.2023
Newcastle star Bruno Guimaraes set to become highest-paid player of all time thanks to mega release clause

Newcastle star Bruno Guimaraes set to become highest-paid player of all time thanks to mega release clause

03.10.2023

Brian Daboll on the Giants’ latest prime-time loss: ‘I’d be upset too if I was a Giants fan’

03.10.2023
“Resilient Hovland strives to reach new heights”

“Resilient Hovland strives to reach new heights”

03.10.2023
Australia’s Ninja Warrior’s Ben Polson Goes Instagram Official With His New Girlfriend

Australia’s Ninja Warrior’s Ben Polson Goes Instagram Official With His New Girlfriend

03.10.2023
Homecoming Queen Nelly Furtado Smolders in Underwear for Kim Kardashian’s Latest SKIMS Campaign – Daily Mail

Homecoming Queen Nelly Furtado Smolders in Underwear for Kim Kardashian’s Latest SKIMS Campaign – Daily Mail

03.10.2023
Behind the French revolts, hidden successes

Behind the French revolts, hidden successes

03.10.2023

HFR Networks Announces flexiTester Field Testing Solution for Optical Services

03.10.2023
A Lyft passenger says the driver left with his cat.  An extensive search ensued.

A Lyft passenger says the driver left with his cat. An extensive search ensued.

03.10.2023
Tuesday, October 3, 2023
  • World
  • Economics
  • Sport
    • Basketball
    • Football
    • Nfl
    • Golf
    • F1
    • UFC
  • Technology
  • Culture
    • Arts
  • Media
    • Film
    • Celebs
    • TV
  • LifeStyle
    • Auto
  • Travel
OLTNEWS
  • World
  • Economics
  • Sport
    • Basketball
    • Football
    • Nfl
    • Golf
    • F1
    • UFC
  • Technology
  • Culture
    • Arts
  • Media
    • Film
    • Celebs
    • TV
  • LifeStyle
    • Auto
  • Travel
OLTNEWS
No Result
View All Result
[the_ad id="1278509"]

Home » Auto » The Ford Fiesta: will it survive in Europe?

The Ford Fiesta: will it survive in Europe?

25/07/2022 04:56:08
in Auto
0
0
SHARES
Share on WhatsappShare on Facebook

Related posts

Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive

2024 Ford F-150 Lightning Flash: the "Sweet spot" 320 mile truck

03.10.2023
Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive

2024 Porsche 911 S/T buyers won’t receive full ownership for 12 months

03.10.2023


With more complex regulations fast approaching and the electrification of the industry taking off, automakers will face some very tough decisions over the next few years. They must decide whether to keep current models or ditch familiar faces to focus on more efficient electric cars.

That’s probably Ford Europe’s predicament when it comes to the future of the Fiesta, its superstar seller in the region for decades. The small car has been on the market for over 40 years, during which time it has become a staple of the European market, selling over 16 million units over its long life.

A party with the party

The Fiesta has evolved over the years into more attractive and competitive generations. As such, it was able to survive many crises while outperforming strong competitors such as the Volkswagen Polo, Renault Clio or Fiat Punto. When the European car market lost ground from 2011 to 2013, many B-segment cars went out of production. This was the case with the Fiat Punto, a long-time leader that never got a fourth generation due to shrinking B-segment sales in Europe.

So, is it possible that the Fiesta suffers the same fate as the defunct Punto? From this side, the prospects for segment B in Europe are not good. In fact, over the past eight years, it has lost more than 5 points in market share, and the slide hasn’t stopped. The main reason is the arrival and popularity of small SUVs, and Ford is certainly no exception to this trend.

In 2014, Ford introduced the EcoSport in Europe and, although it did not initially meet its sales targets, it managed to reposition this B-SUV and gain a fair share of the segment. In 2017, the EcoSport registered 63,000 units registered in Europe compared to 255,000 for the Fiesta. A year later, Ford sold 113,000 SUV units and 271,000 sedan units. In 2019 there were 229,000 Fiestas and 123,000 EcoSports, and by then the brand had introduced another one B-SUV, the Puma.

In 2020, the pandemic and the Puma dented the popularity of the Fiesta. Its volume fell 32% to just 156,000 units. Last year there were 82,000 registered units of the sedan compared to 134,000 for the Puma. The segment share of the former fell from 6.8% in 2020 to just 3.9% in 2021, while the crossover percentage fell from 6.4 to 6.6%.

Motor1 Fiesta Numbers

A family feud?

Today, the Fiesta plays a minor role in the B-segment. According to JATO, in the first half of this year, its registrations continued to drop by 49%. This is considerably more compared to the segment’s total decline, which is down 19%. In June, the Fiesta, a car that has been in the top 10 of European sales for many years, was overtaken by nine other competitors and was in 58th position overall.

Motor1 Fiesta Numbers

The current Fiesta has been around since the beginning of 2017. It is five years old and should therefore exist in its current format for another two or three years. However, it is unclear whether Ford will keep this iconic car in production as a traditional small sedan or not. We already know the three-door sedan is dead, and Ford recently announced that it’s no longer accepting orders for the Fiesta lineup. The automaker could likely prioritize an electrified crossover version and reposition the model to utilize the SUV boom.

Whatever decision Blue Oval executives make, the truth is that the European B-segment is set to experience further turbulence in the years to come. The legislation makes cars more expensive to produce at a time when consumers only want SUVs. And this is happening just as Chinese automakers are gearing up to release their most competitive cars to global markets.

The author of the article, Felipe Munoz, is automotive industry specialist JATO Dynamics.

[the_ad id="1278432"]
Previous Post

Florida Tech basketball coach Mims announces Greek forward Kostas Lagos as first Class of 2022 signer – SpaceCoastDaily.com

Next Post

New Version of Asahi Linux Supports Apple M1 Ultra and M2 Processors – InfoQ.com

Related Posts

Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive
Auto

2024 Ford F-150 Lightning Flash: the "Sweet spot" 320 mile truck

03.10.2023
0

OK, this isn't the high-performance variant some of us were hoping for. You can't win them all. But the 2024...

Read more
Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive

2024 Porsche 911 S/T buyers won’t receive full ownership for 12 months

03.10.2023
Larte Design’s Cadillac Escalade Widebody Kit Is Stylishly Aggressive

NHTSA "Catastrophic engine failure" Probe extended to 700,000 Fords and Lincolns

03.10.2023

Ferrari Hypercar spotted with microphones next to exhaust tips

03.10.2023

Stuntman Sets Guinness World Record By Driving Truck On Sidewheels In Tight Space

03.10.2023

Chery to launch three brands selling SUVs in Europe by the end of 2025

02.10.2023
Load More
Next Post
New Version of Asahi Linux Supports Apple M1 Ultra and M2 Processors – InfoQ.com

New Version of Asahi Linux Supports Apple M1 Ultra and M2 Processors - InfoQ.com

Recent Posts

  • Arm fixes bugs in Mali GPUs that affect Android phones and Chromebooks – CSO Online
  • 2024 Ford F-150 Lightning Flash: the "Sweet spot" 320 mile truck
  • NBA 2K24 Arcade Edition and 3 other fun games are coming to Apple… – Apple
  • Ricciardo set to delay F1’s return to US GP
  • Newcastle star Bruno Guimaraes set to become highest-paid player of all time thanks to mega release clause

Archives

  • October 2023
  • August 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • EN

© 2020

No Result
View All Result
  • World
  • Economics
  • Sport
    • Basketball
    • Football
    • Nfl
    • Golf
    • F1
    • UFC
  • Technology
  • Culture
    • Arts
  • Media
    • Film
    • Celebs
    • TV
  • LifeStyle
    • Auto
  • Travel

© 2020

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.