Meghan, Duchess of Sussex, has officially launched her new lifestyle brand by sending jars of strawberry jam to influencers across the United States.
Among those who received jars of American Riviera Orchard strawberry jam were fashion designer Tracy Robbins and Argentine socialite Delfina Balquier.
Plugging the jam on her Instagram Story, Ms Robbins posted two images of the jar of jam, which the Duchess sent nestled in a basket of lemons.
To one she added the words “Breakfast, lunch and dinner just got a little sweeter.
On the other, she wrote: “Thank you for the delicious basket! I love this jam so not sure if I’ll share it with anyone. Thanks M!”
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The label bore the name of the new company, along with “Montecito.” [the town in Santa Barbara County, California] where Prince Harry and Meghan live, and the words “17 out of 50” below.
Mrs. Balquier, married to that of Prince Harry Polo player friend Nacho Figueras posted similar photos to his Instagram Story, saying, “Strawberry jam makes me happy. And I love your jam, @AmericanRivieraOrchard.”
Its label bore a rating of 10 out of 50.
The post also showed some jam spread on a piece of bread.
Photo: Delfina Blaquier/Instagram
The products are not yet available for purchase, with the website offering a waiting list instead.
The Duchess sent out the limited-edition pots to promote the business, which was announced online last month via an Instagram teaser video, showing the Duchess cooking and arranging white hydrangeas and roses, posted on American’s new Instagram account Riviera Orchard.
The brief vintage-style sequence was set to I Wish You Love by Nancy Wilson and ended with the brand’s logo, American Riviera Orchard, written in fine gold script above the word Montecito.
The Duke and Duchess of Sussex attend a charity polo match in Florida. Photo: PA
Little information has been released about Meghan’s new project, but a trademark application filed in February shows the company wants to offer downloadable and printed recipe books, tableware, textiles, as well as jams and marmalades, according to the United States Patent and Trademark Office website.
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The Duke and Duchess were photographed in public on Friday at a charity polo event in Florida where Mr Figueras was one of the players.
The Duchess of Sussex presents the trophy to her husband, the Duke of Sussex, after his team won the Royal Salute Polo Challenge. Photo: PA
Monday, Prince Harry lost an initial offer to appeal a High Court decision regarding his personal safety in the UK.
The couple was confirmed to be working on respective new projects with Netflix as part of their £80m deal with the streaming platform.
