Terrance McKinney called ‘The rock’ to help fighters get a fair share of the UFC’s partnership with the famed shoe brand.
The UFC recently teamed up with Dwayne ‘The Rock’ Johnson for a shoe sale from its Project Rock line. Johnson made the announcement on her social media, touting her as a beneficial addition for the athletes on the roster. However, the arrangement faced heat from the community after reports surfaced that the fighters would not receive any compensation from it.
‘The Rock’ has teamed up with the UFC for a shoe deal
On August 30, Johnson released a promotional video featuring several reigning UFC champions and fighters, who praised the shoe’s quality and expressed their appreciation for the partnership.
“Our @UFC @ProjectRock partnership is rooted in hard work and legacy. Work ethic and legacy are the pillars of all @UFC athletes. The #HardestWorkersInTheRoom define their LEGACY. @ProjectRock is proud to be the Official Footwear Partner of the UFC. #ForThoseWhoWalkTheWalk,” Johnson wrote in the ad.
Our @UFC ✖️ @ProjectRock the partnership is rooted in hard work and legacy.
Work ethic and legacy are the pillars of all @UFC athletes.
The #HardestWorkersInTheRoom defining their LEGACY. @ProjectRock is proud to be the Official Footwear Partner of the UFC. #ForThoseWalkingWalking pic.twitter.com/aSNl0Nwnum
— Dwayne Johnson (@TheRock) August 30, 2022
Following the promo, Combat Sports Law reported that fighters are not receiving a revenue share from the highly publicized deal between the UFC and Under Armour, the parent company of Johnson’s Project Rock footwear and apparel collection.
As per the agreement, athletes must wear “The Rock’s” shoes during ceremonial weigh-ins and on the march to the octagon in addition to the Venum uniforms they are already required to wear as part of a clothing agreement. distinct.
Terrance McKinney wants ‘The Rock’ to support fighters in UFC shoe deal
UFC lightweight Terrance McKinney has taken his Twitter to reach out and involve “The Rock” in stepping up the fighters. Although he understood that Johnson’s involvement could be limited, McKinney asked him to come into their “corner and support” the athletes.
“Hey brotha @TheRock if you’re a fan of what we do let’s make the deal favorable to whoever models your shoe, I understand it’s not your fault or your company doing it to us but show us the love you think you are. Come into our corner and support us.
Hey bro @TheRock if you are a fan of what we do, do the favorable deal for those who model your shoe, i understand that it is not your fault or your company to do this to us, but show us the love you think to be. Come into our corner and support us 🙏🏾
— Terrance ‘T Wrecks’ McKinney (@twrecks155) September 14, 2022
The UFC does not need to consult or collectively bargain with fighters for partnerships. Venum’s extended deal, which replaced a similar model used under Reebok’s uniform deal previously, falls under the Promotional Guidelines Compliance Program, which requires athletes to follow policies to get paid weekly. of fight.
