Excitement for Taylor Swift’s highly anticipated Taylor Swift: the era tour The concert film is growing with each passing day, and the same can be said for the total amount the title has already earned thanks to fans purchasing tickets ahead of the film’s theatrical release.
Advance ticket sales for Taylor Swift: the era tour exceeded the $65 million mark, according to Deadline. This impressive figure includes ticket sales from the three largest theater chains in the United States – AMC, Cinemark and Regal – as well as those from Canada and Mexico. To start, Taylor Swift: the era tour will only play in North America.
The strong anticipated sales of Taylor Swift: the era tour have already surpassed those of blockbuster superhero films like Doctor Strange in the Multiverse of Madness (which reached $60 million in anticipated sales) and The Batman ($42 million). Both of these films set records shortly before their premieres.
Taylor Swift: the era tour has not yet equaled the all-time record for pre-sales for a film, set by Spider-Man: No Way Home. This superhero film raked in $120 million in advance ticket sales before its theatrical release.
Just a few hours later Taylor Swift: the era tour was put on pre-sale, film industry insiders claimed the title was heading for a historic opening weekend. Some estimate the sum at $100 million, while others say it could be much higher.