Taylor Swift returned to No. 1 on the Billboard 200 Albums chart last month with her latest release. Without fear (Taylor version), which launched atop the tally with the biggest start of 2021. The ensemble was its ninth to lead the charge, and this is just the first in a series of half a dozen titles that make part of a war it is waging against a handful of wealthy investors.
Without fear (Taylor version) features re-recordings of every song featured on Swift’s second set Intrepid, which was a huge commercial and critical success over a decade ago. The country star reworked (and renamed) the tracks slightly and added a few unreleased tracks and called it a new project, which fans were more than happy to pick up on. She didn’t do it to make money or for chart glory, but to try to regain control of her material, which has now been bought and sold against her will.
Hit number 1 with Without fear (Taylor version) It was a big step for Swift, but it was just one battle in this war … and maybe it’s a fight no one wins completely.
On re-recording Intrepid, Swift was clearly hoping that from now on, fans will choose to listen Without fear (Taylor version) instead of the original, which somewhat devalues the first version. She would surely love it if, to move forward, those who can’t get enough of titles like “Love Story”, “You Belong With Me” and “Fifteen”, among many others, stick to the 2021 versions and not to those who created it. a star over 10 years ago.
The goal was to get people to buy these songs, buy the album, and record the updated singles on streaming platforms like Spotify and Apple Music for all future consumption needs. So while a huge week is certainly impressive and remarkable, will fans completely ignore the originals in favor of new takes?
Swift superfans (“Swifties”) are most likely to remove years old downloads and deregister original versions of hit songs, as they are fully tapped into what the musician does and the struggles she goes through. . But what about occasional listeners? Although his fight with Scooter Braun and Shamrock Holdings took place in the media, millions of people, even some who would identify as his fans, have no idea what is going on … or that anything. bad fell at all.
Winning the war against those who now control the masters over his first six feature films would appear to want to convince the vast majority of listeners to opt for his re-recorded compositions, which would require a large-scale educational campaign. Swift doesn’t seem ready to invest that kind of money and effort into such a program, which would likely involve a lot of press and marketing, and confuses the ordinary person who doesn’t follow the industry. the music.
Swift may have to make peace with several new # 1 albums, numerous Hot 100 hits, and knowing that many of her die-hard followers are with her in this fight.
At this point, it looks like this war might not be worth ‘winning’ for Swift, but it has the power and popularity to not only take a stand and claim victory battle after battle, but to do so. while coming out as the friendliest and most impressive of the two parties.