- Taylor Swift’s new concert film, The tour of erashas broken pre-sale records, outselling major Marvel and DC titles, thanks to the power of its fandom, the Swifties.
- However, a report suggests that the film may not have much appeal once it hits theaters, as half of the audience surveyed has no interest in seeing it.
- The report further states that The tour of eras can attract mainly fans who have already seen his live concert or those who were unable to get tickets.
Taylor Swift The Eras Tour The film continues to break records with its pre-sales, surpassing major Marvel and DC titles thanks to the power of Taylor Swift fandom, aka the Swifties. However, the film could face a big challenge once it hits theaters on October 13. The tour of eras The film, which compiles some of Swift’s best onstage and behind-the-scenes moments from her current tour, one that continues through the end of 2024, was announced last month and the pre-sale has been total madness.
First day, The tour of eras the film broke the record held by Spider-Man: No Way Home at AMC theaters, and in recent days it has managed to exceed The Batman And Doctor Strange in the Multiverse of Madness with its cumulative total.
However, a new report indicates that once the film finally hits theaters, the phenomenon may no longer be so concerning. According to The Quorum, which conducted its own survey on interest in seeing the film, half of those surveyed had no interest in going to see the film. Taylor Swift The Eras Tour. The site’s conclusion is that the film will only appeal to the artist’s fans, meaning it won’t reach as wide an audience, limiting its greatest success to the pre-sale process.
The Quorum also dug deeper into surveying those who were interested in attending the film, confirming that many of them are fans who attended the live concert and want to watch it again. Or fans who didn’t get tickets and finally want to see the tour in all its glory.
Why a limited audience may not be a problem for Taylor Swift
Although the site may be right The tour of erasSwift’s ability to appeal to a wider audience beyond Swift’s own fandom is not a real problem for the artist. Firstly because the film will only be available in theaters for a few weeks, it will therefore reach its entire target audience who are fighting to obtain seats during pre-sales. And those who haven’t yet will receive their tickets the same day they plan to see it, so there likely won’t be any empty theaters.
With so many Taylor Swift fans in attendance on multiple tour dates, it’s possible that a lot of movie fans will also enjoy The tour of eras film several times, thereby increasing the box office figures. The film is also presented a few days before the release of 1989 (Taylor version)so it could include an announcement or surprise related to the album, which would make many more fans want to go see it.
The Swifties have not only proven themselves to be one of the biggest fandoms in the music industry, but they have also made it clear that they have great power, so for Taylor Swift to limit the viewership of The tour of eras having your own fandom is not a problem, but an opportunity to continue connecting with your fans.