NEW YORK (AP) — An average of 16.9 million viewers watched performances by Miley Cyrus and Billie Eilish and watch Taylor Swift make history at the Grammy Awards on Sunday, the biggest audience for the telecast in four years and another consecutive annual increase for a show recovering from its pandemic decline.
Audiences were up 34% on Sunday on CBS, Paramount+ and other digital platforms compared to last year, and with delayed viewing included, are expected to reach more than 17 million viewers. The television show peaked with 18.25 million viewers during the in memory segmentfeaturing performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.
The figures on Sunday easily exceeded 12.4 million people who logged in to watch Harry Styles, Lizzo and Bad Bunny will perform at the show in 2023, alongside a tribute to 50 years of rap history.
It’s another year of growth seen under the host Trevor Noah, who has hosted since 2021. The live audience was 8.8 million in 2021 and 8.9 million in 2022. This year’s numbers are closer to pre-pandemic levels: the music presentation evening was seen by 18.7 million people in 2020.
This upward trajectory stands in stark contrast to the fate of the Emmy Awards earlier this year: This TV show on Fox reached a record audience of 4.3 million viewers.
This year, Grammy viewers watched Miley Cyrus powerfully perform her megahit “Flowers,” which won record of the year, and Billie Eilish’s gentle piano ballad from “Barbie,” “What Was I Made For ??”, which was crowned song of the year. . The album “Midnights” earned Swift her record-tying fourth career Grammy for album of the year.
Live television viewership has declined across the board in recent years, with professional football one of the few events to reverse the trend.