If you’re a Taylor Swift fan, it’s safe to say that your sleuthing skills are probably top notch. While other singers advertise or promote the music by doing interviews or posting on social media, Swift takes it a step further with an abundance of Easter eggs. It’s a tradition that started with her debut album when she included coded messages in her lyrics, and it has since evolved into something much bigger over time. I can’t tell you how many times I’ve reviewed his frame-by-frame video clips just to catch a hidden reference or clue (the Reputation was really something else).
“I love communicating through Easter Eggs,” Swift said. Weekly entertainment in 2019. “I think the best messages are cryptic messages.” While Swift’s love for Easter eggs has grown over her different eras, fans’ fascination with them has also evolved over time. Like I said, we’ve become more adept at finding hidden clues or decoding messages (see: Swift’s recent announcement regarding their Vault tracks for re-recording. Intrepid album). “I trained them to be that way,” Swift said of Swifties being part-time detectives. “I love that they like cryptic clues. Because as long as they like it, I’ll keep doing it. It’s fun. It’s playful and playful.”
In honor of our Easter Egg Queen, take a trip down memory lane to see how Swift’s love for hidden references and clues has evolved over time.