On September 17, Taylor Swift posted the re-recorded version of her song “Wildest Dreams” on TikTok for people to use in the viral “slow zoom” trend. In doing so, she proved that artists should embrace the platform rather than reject it.
In many ways, music is the glue that holds TikTok together. “Sounds,” as they are called, act as links that connect viral trends, and while this encompasses a wide variety of different types of audio, at the start of the platform, music was the fundamental basis of most of the content.
Stars like Lil Nas X and Olivia Rodrigo have more than benefited from TikTok’s rapid rise in popularity and its ability to make songs ridiculously viral, and the app has acted as a platform that has propelled them to worldwide fame.
But not all artists are so fond of the app. There are many who prefer to get away from it as much as possible, lest their new version be dubbed a “TikTok song”. However, in doing so, they are intentionally depriving themselves of one of the best promotional tools around.
Taylor Swift has the right idea, however.
Throughout September, TikTok users were living out their “main character fantasy” with the app’s new “slow zoom” effect. To the tune of Swift’s popular track “Wildest Dreams”, people act like they’re in a music video or movie, and the trend has gone incredibly viral on the app.
Instead of trying to reflexively distance herself from the trend, as some artists may be inclined to do, she decided to release a snippet of the re-recorded version of “Wildest Dreams” ahead of its scheduled release, especially so that fans can use it in their slow zoom videos.
Click here if TikTok is not loading
@taylorswift Someone said slow zoom makes you look like the main character I said make it Taylor’s version pls ## wildestdreamstaylorsversion ## swifttok ## slowzoom ♬ original sound – Taylor Swift
In 2020, the star announcement that she would re-record six of her albums after claiming that Scooter Braun tried to impose hostile conditions on her when she tried to take back ownership of her main recordings.
The reason posting a snippet of its upcoming reissue on TikTok is Swift’s good shot is twofold.
First of all, of course, this is a good initiative from a business point of view. Nothing can quite propel a release’s popularity like a TikTok viral trend, and by releasing part of the track now, it is riding the wave of trend popularity and creating a hype for success.
But the second reason, and arguably the most important, is that it shows his willingness to embrace his community in any form.
Swift has always been known to actively and honestly engage with fans online in communities like Tumblr and Twitter, and that only makes her more lovable as a result. She doesn’t hesitate to embrace these huge portions of her suite in a very direct way. It’s a connection that many artists want but don’t work for.
The response to her participation in the trend has been overwhelming, with her two TikToks on it totaling 40 million views, and comments from proud fans praising her for “taking over” the trend with the song’s version of the song. she can actually benefit. of.
In this way, she joins popular artists like Lizzo to jump head first into TikTok and embrace culture in a way that promotes accessibility between them and their fans.
The idea that TikTok is an inherently “embarrassing” app is increasingly becoming an outdated opinion. As more and more users join the platform day by day, and it gradually becomes more “generalist,” those who avoid it can seem particularly disconnected.
The more artists continue to act as if they are embarrassed to be associated with the platform, the more they intentionally alienate their fans.
And whatever their personal opinion, from a business standpoint, it just isn’t wise to push back on one of the most powerful promotional tools around.
While some artists may shrink from the idea that one of their songs is so closely associated with a viral trend, Swift has embraced it in a way that benefits not only her but her thriving fan community on the web as well. ‘application.