The NFL is almost as big as the moon.
With Patrick Mahomes, Taylor Swift, Travis Kelce, Usher and Alicia Keys all participating in a Super Bowl LVIII extravaganza in Las Vegas, the NFL set an unprecedented broadcast record.
An average of 123.4 million viewers watched the Super Bowl, which set a new record.
The mark was so high that it came close to the most-watched television event of all time in American history, the Apollo 11 moon landing in 1969, where an estimated 125 to 150 million people watched. gathered to watch the space race.
More than 202 million viewers at one point watched Mahomes and Kelce win another Super Bowl, as the Kansas City Chiefs rallied to beat the San Francisco 49ers 25-22 in overtime at Allegiant Stadium.
The Swift and Vegas factors clearly played a role in the expansion of the NFL’s reach, which saw the league use various viewing platforms (CBS, Paramount+, Nickelodeon, Univision, CBS Sports, NFL+) to set a record all the time.
Viewership for Super Bowl LVIII saw a remarkable 7% increase over last year’s game.
The instant classic between the Chiefs and 49ers was only the second overtime Super Bowl in history and became the longest Super Bowl since the game began in 1967.
“I was managing my expectations, but I had some hope that it would happen,” CBS Sports President Sean McManus said. “I can’t imagine a better or more exciting Super Bowl than this one.”
The NFL playoffs were a huge success for the 2023 season.
Viewership records were set during the playoff games leading up to the Super Bowl, which was first held in Las Vegas.
With The Sphere maximizing the NFL’s promotional reach in the city and Swift’s plane tracking from Japan to the United States, the league spent two weeks taking over the sports landscape.
San Francisco led 10-0 early, but Kansas City rallied as the 49ers continued to make mistakes.
Mahomes took over in overtime, in which San Francisco did not understand key overtime rules.
Kansas City ended up with a dynasty, Mahomes drew comparisons to Michael Jordan and the NFL produced a game that approached moonshot TV ratings to create history.