Beth Garrabrant*
She wants your Midnights and and all the eras that preceded it! On Monday, January 30, Taylor Swift unveiled her latest collection of merchandise in honor of the 10 eras of her album.
The latest Eras collection includes sweatshirts, t-shirts, hoodies and crewnecks emblazoned with the superstar’s name and pictured versions of her from every album cycle since her self-titled debut in 2006 and those of 2008. Intrepid to sister albums of 2020 Folklore And Always and his latest hit studio set with “Anti-Hero” and “Bejeweled.” (Miniature Taylors are also available in car sticker and temporary tattoo packs.)
“Your #TSTheErasTour look has arrived at store.taylorswift.com! Shop your favorite new #TSErasCollection styles for 72 HOURS or while supplies last,” rips Taylor Nation’s official social accounts alongside apparel previews. is the second time Swift has updated the fan-favorite design, which she first released after surprising the world with it. Folklore at the height of the pandemic.
Naturally, Swifties flooded the Instagram post’s comments with gusto, with one suggesting “WE NEED AN ERAS CARDIGAN” and another writing, “Seems like a good time to be onboarding ERAS merch, but what will it look like? the ERAS TOUR merch?!??! Oh my God.” Another poor Swiftie had a more pressing purchase in mind, however, commenting, “Listen, I’m just trying to get tickets for the tour.”
Merchandise set for Taylor’s upcoming The Eras tour comes just days after the 11-time Grammy winner premiered the music video for her latest Midnights single, “Lavender Haze”.
Check out Swift’s new Eras product list below.
