AUSTIN, Texas, August 4, 2021 / PRNewswire / – Talroo, an award-winning talent attraction platform, announces the launch of Target CPA (Cost per Application), an enhancement to its Talroo Pro performance pay job posting solution. Target CPA uses job seeker conversion data to bid in real time so recruiting marketing advertisers reach the right audiences in the right places, at the right time, and at the right price. This allows recruiters and talent acquisition professionals to maximize their candidate flow by bidding effectively – high enough to be competitive, but without overpaying.
“Target CPA helps answer a question our clients ask themselves all the time: ‘How much do I have to pay? Especially in today’s unprecedented job market, companies need to know what is realistic to spend on the workers they need to hire. Too low and you miss, and too high and you spend too much, ”said the CEO of Talroo. Thad Price. “Target CPA uses billions of data points on Talroo’s audience network to predict the right price, so you get the best results from your investment. We can match the prices to your existing goals to ensure that Talroo delivers a new flow of candidates at a price that meets your needs and in some cases even less depending on the job seeker’s activity. “
The Target CPA uses a dynamic bidding algorithm that identifies the best audience for client jobs – the audience that is highly engaged, skilled, and on budget. Talroo does this by leveraging proprietary data, collected from 1.8 billion job searches per month across the jobseeker audience network.
Every time a job seeker applies, Talroo’s AI algorithm learns and delivers better job recommendations to job seekers with similar profiles and behaviors. For sources that have highly engaged and high converting traffic, the bids become more aggressive – and for sources where job seekers are less engaged, the bids automatically drop. This programmatically reaches the right candidates at the right time across all channels, saving recruiters time and money.
The target CPA is included in Talroo Pro and available in the new Talroo Ad Platform (TAP). Advertisers can activate target CPA for job postings or turn job postings into hiring events. To learn more about how Talroo can help you find new job seekers, contact us at talroo.com/start.
Talroo is a data-driven employment and hiring advertising platform that helps companies reach the candidates they need to hire. Through AI, unique talent audiences, and a pay-for-performance model, Talroo empowers companies to find their ideal candidates and lower cost per hire. Talroo has earned a spot on the Inc. 500/5000 list of the fastest growing companies for six consecutive years. To learn more about how Talroo can help your organization hire better, visit talroo.com.