Samsung Electronics has appointed Mr. Tae Sun Lee as General Manager of Samsung Electronics East Africa.
He succeeds Mr. Seok Min Hong who had been at the helm of the company since September 2017.
Mr. Lee’s appointment is, effective January 2022, that he previously held the position of Strategic Director of the Integrated Mobility Division at Samsung Electronics South Africa.
Mr. Lee joined Samsung Electronics in August 2003 where he took charge of mobile operations for key markets in the Middle East, a position he held for five years. He rose through the ranks to the position he now holds as Managing Director of the East Africa Market.
It is known for increasing Samsung’s mobile phone market share in South Africa, making Samsung the most popular smartphone brand in South Africa.
Mr. Lee has immense experience at Samsung which he has served for over 18 years, including 9 years in mobile business in South Africa and others supporting business in the Middle East and Africa from headquarters. – South Korea.
“I am very happy to have joined Samsung Electronics East Africa, I believe this market has a lot of potential for our Samsung products. I look forward to serving our customers and working with the East Africa team said Mr. Lee.
Mr. Tae Sun Lee will be responsible for 14 markets that make up Samsung Electronics East Africa. These markets are Kenya, Tanzania, Uganda, Rwanda, Burundi, Sudan, South Sudan, Somalia, Somaliland, Djibouti, Ethiopia, Seychelles, DRC and Republic of Congo.