Super Bowl LVIII is for the books, and it was one for the history books. When it comes to commercials, there was one that had us reviewing the top 20 commercials of all time after the Kansas City Chiefs beat the San Francisco 49ers, 25-22, in overtime.
As is always the case, as much attention was given to the ads as to the game itself. There were some solid ads throughout Super Bowl LVIII, with companies like BMW, Dunkin’, Google and Kia making an impression and climbing into our top 10 on the 2024 list. However, just one ad was worth watching. be added to the top 20 of all time.
Paramount didn’t play it safe with its ad for its streaming service, Paramount+, and that set it apart from the rest of the ads that aired during the game. The highly successful ad nearly propelled Paramount+ into the top 10 commercials of all time, but it fell short of some truly iconic commercials.
Over the past few decades, some next-level Super Bowl commercials have graced our television screens, and we’re going to take a look back at some of them today. From iconic director Ridley Scott creating a commercial for Apple, to a trio of amphibians promoting their favorite beverage, to Betty White laying down the wood in a pickup football game, these commercials have made history.
After more companies delivered their best pitch during Super Bowl LVIII on Sunday, let’s review the 20 best commercials of all time.
20. Tide | Talking spot
Few things are more embarrassing than being out in public with a glaring stain on the front of your shirt, and this Tide ad captures that perfectly. The “Talking Stain” commercial aired during Super Bowl XLII, and it was one of the most popular in that game. It made a very good argument for keeping a detergent pen on hand at all times.
19.Honda | Directories
Super Bowl Sunday is a day when every player on the field gets to live their life’s dream, and that’s exactly the theme of this Honda Super Bowl LI commercial. A handful of celebrities, in the form of their yearbook photos, talk about pursuing their dreams in life. This one brings a bit of nostalgia and humor, making it a true Super Bowl combo.
18.Hyundai | Smart park
Hyundai took inspiration from New England for this Super Bowl LIV commercial. They assembled much of Boston’s star power with John Krasinski, Chris Evans, Rachel Dratch and Big Papi himself. The “Smaht Pahk” advert got some laughs during the commercial break and definitely got the point across. There were no questions about the Sonata’s final feature after this one.
17. PopCorners | “Breaking the Bad”
Aaron Paul and Bryan Cranston reprized their roles as Jesse Pinkman and Walter White for this “Breaking Bad” commercial. Series creator and director Vince Gilligan also returned to write this Super Bowl LVII commercial for PopCorners, which featured an appearance by Raymond Salamanca’s Tuco. At least this time Walt and Jesse were dealing with a perfectly legal product.
16. Walmart | Famous cars
This commercial for Walmart’s pickup service, which aired during Super Bowl LIII, has something for everyone. Lightning McQueen. The Batmobile. Ecto-1. A “Jurassic Park” jeep. These and several other recognizable cars from pop culture provided a fun twist for viewers who rushed to see how many they could identify before the commercial ended.
15. NFL | NFL 100
The NFL has been releasing some fun Super Bowl commercials recently, but the one celebrating the league’s 100th season is probably the best. Some of the NFL’s biggest stars, past and present, came together for this Super Bowl LIV commercial. It was fun to see players like Joe Montana, Prime Time, and Barry Sanders interact with today’s top players while devastating a ballroom.
14. Budweiser | Instant repeat
The Clydesdales are something of a Super Bowl tradition, and this is one of the most popular commercials they’ve starred in. The addition of the zebra, along with the one-liner at the end of the commercial, created a memorable moment during the commercial breaks of Super Bowl XXXVII. Another notable feature of this commercial is that it was directed by the now famous filmmaker Zack Snyder.
13. Parmount+ | Entertainment Mountain
Paramount took a risk on its Super Bowl LVIII commercial, and it really paid off with the game’s most memorable ad. I’m sure there was some internal discussion about whether to let Sir Patrick Stewart fire Arnold from “Hey Arnold” on the side of a cliff was the best premise, but it worked. Add in an appearance by Creed and Jeff Probst playing on a “Survivor” torch and a naturally anxious Peppa Pig, and you have a real winner here.
12. FedEx | “Shipwrecked”
When “Cast Away” was released in December 2000, it became a huge hit and also served as the inspiration for a FedEx Super Bowl commercial a few years later. The Super Bowl XXXVII commercial is a parody of Tom Hanks’ character in the film, a FedEX employee stranded on an island after a plane crash. The ending of this commercial took on a slightly different tone than the Oscar-nominated film.
11.Volkswagen | Strength
When in doubt, play the “Star Wars” card. That’s the approach Volkswagen took in this Super Bowl XLV commercial in 2011. “The Imperial March sets a familiar tone, and little Darth Vader was the perfect way to show off the new Passat’s remote start feature.” Volkswagen is being praised for standing out. among the multitude of car commercials fans see on Super Bowl Sunday.
10. Reebok | Terry Tate: office linebacker
Terry Tate made his debut during Super Bowl XXXVII and immediately became a viral sensation. Tate even received a series of advertisements in which he strictly enforces the rules in the office. The actor who plays Tate, Lester Speight, played linebacker at Morgan State and tried out for several USFL teams before taking on the popular role of Office Linebacker.
9. E*Commerce | talking babies
E*Trade’s Talking Baby was such a sensation during Super Bowl XLII that it inspired a slew of spinoff commercials featuring even more talking babies. The original commercial was a smash hit, and the spit at the end was the perfect way to end it. E*Trade has even brought back the babies for several Super Bowl commercials in recent years, but nothing will ever beat the first.
8. Pepsi | Cindy Crawford
They say the best comedy is subversive, and that’s the case with this Super Bowl XXVI commercial featuring model Cindy Crawford. Throughout the commercial, the focus is on Crawford – until the rug is pulled out from under viewers at the end, when the young boys reveal that they are in fact focusing on the new can of Pepsi. Crawford returned for another role in a 2018 Pepsi Super Bowl commercial.
7. Coca-Cola | Bad Joe Greene
This ad debuted before Super Bowl XIV, but we’ll choose to ignore it because many modern Super Bowl ads now air before the game itself. Additionally, this ad truly became iconic when it aired during the Super Bowl, which Joe Greene played in and won with the Pittsburgh Steelers, defeating the Los Angeles Rams.
6. Budweiser | Frogs
Budweiser has made a habit of creating successful Super Bowl commercials over the years, and its Super Bowl XXIX commercial featuring the Frogs was another example. Like the “What’s up?” commercial, this one takes a very simple approach and it worked wonderfully. These frogs were so popular and popular that the little amphibians stayed there for several years.
5. Wendy’s | Where is the beef?
Super Bowl XVIII was a big game for commercials, and one of the icons that came out of it was “Where’s the beef?” Before social media existed, Wendy’s would tweet at its fast food competitors accusing them of having an absurdly high bun-to-beef ratio on their burgers. This ad was also praised by Michael Scott in an episode of “The Office” called “Dunder Mifflin Infinity.”
4. McDonald’s | Jordan vs. Bird
Who wouldn’t want to see Michael Jordan and Larry Bird face off in a one-on-one match? That makes this Super Bowl XXVII a winner from the start. The two NBA legends were fighting on the court for a Big Mac, and neither would give in. This commercial really capitalized on the buzz that Jordan and Bird helped create from the 1992 Dream Team.
3. Apple | 1984
Normally, to see a Ridley Scott project, you have to go to the cinema. However, he was hired to direct that now-famous Apple commercial that aired during Super Bowl XVIII, featuring “Where’s the Beef?” The ad really looks like the type of sci-fi movie Scott would make, and it even gives off “Alien” and “Blade Runner” vibes. No wonder this one was so well received.
2. Risks | Betty White
The Snickers “You’re Not You When You’re Hungry” campaign has taken several different forms in recent years, with several celebrities appearing in the ads. However, this Super Bowl XLIV commercial featuring Betty White is probably the funniest and most famous. Seeing the late actress and comedian dish out punishment beatings and trash talk at a pickup football game was pretty memorable.
1. Budweiser | What’s new ?
It’s not very often that commercials start trends in real life, but that’s what Budweiser did with its “Whassup?” » commercial during Super Bowl XXXIV. It was just a case of guys being guys and calling each other out during the big game. The simple but effective ad has also found its way into pop culture, and it was even referenced by Steve Carrell’s Michael Scott in the pilot episode of “The Office.”