Stone Cold Star Power Steve Austin is alive and well according to recent WWE merchandise sales.
The Texas Rattlesnake, 57, retired from pro wrestling 19 years ago, but he’s still WWE’s top merchandise seller – and by far too.
According to US Bookies, Austin grossed $ 3.6 million in merchandise sales for WWE in 2021.
A whopping $ 1.35 million of that money came from the sale of a special edition Stone Cold Steve Austin replica belt that sold for $ 850.
John Cena is next on the list with a profit of $ 2.65 million. The highest full-time star on the list sits third and that honor goes to Alexa Bliss.
Bliss made a total of $ 1.6 million, more than half of which came from sales of her “Lily” plush doll. If any of you WWE fans thought that angle wasn’t great, there’s the reason it’s hanging around! Still, that’s less than half of Austin’s booty.
A host of legends like NWO, Eddie Guerrero and The Rock make up the top 10.
The next full-time star is Roman Reigns, who earned $ 1.164 million, of which $ 406,000 was from The Bloodline jersey which also sees Jey and Jimmy Uso top the list.
Reigns is fifth overall and after him the next full-time player is Drew McIntyre in 16th with just under $ 308,000 earned in merchandise sales.
Austin’s incredible star power will likely never be replicated in pro wrestling. When he was at the top of the company from 1998-2001, pro wrestling has never been so hot.
Arenas have been sold, TV ratings have skyrocketed, and pay-per-views have been bought in record numbers. The climate is different today, but the fact remains that no one has made more money in wrestling history than Steve Austin.
The adulation for the Bionic Redneck remains, but that has become part of WWE’s problem in recent years as they rely on nostalgia rather than building new stars of the same caliber.
It’s easier said than done, of course, but with Reigns and Bliss thriving at the top, they at least have some promising signs.