Putting 14 brands under one automaker seemed risky when the PSA Group and Fiat Chrysler Automobiles merged to form Stellantis. However, nearly two years later, the brands are “performing,” according to the company’s North American chief operating officer, Mark Stewart, who made the remarks this week at Automotive News Congress in Detroit.
People wondered if each would survive, but the automaker was quick to say it had no immediate plans to drop any brands in its merger. It was quite the opposite, with the automaker saying it would give each 10 years to prove its viability. Stewart reiterated this at the event, saying, “Everyone has a fighting chance.”
30 Pictures
Ten years is like a lifetime, but 2030 is fast approaching and Stellantis has set itself some big goals. The automaker plans to unveil at least 25 battery-electric vehicles by the end of the decade. It also wants 100% of vehicle sales in Europe to be BEVs by 2030, which will be helped by Peugeot, aiming to become an all-electric brand in Europe by then.
There are more immediate plans underway at other brands in the Stellantis range. Alfa will unveil the Giulia SWB Zagato in 2023, while Maserati prepares to launch its first electric vehicle with the revamped Gran Turismo, which will arrive with all-wheel drive. Chrysler is preparing to launch up to three electric vehicles by 2028. The struggling American brand showed off Airflow concepts, teasing the brand’s future design language.
The automaker is also moving forward with significant investments in manufacturing and production as it prepares for the next decade. It has invested over $100 million in powertrain plants and a whopping $2.8 billion in its Canadian facilities. This would prepare them for the automaker’s ambitious electric vehicle future.
It will be interesting to see how the 14 brands navigate in the coming years. Stellantis is looking to cut costs and find efficiencies to save money, which could prevent brands from standing out. We’ve already seen how similar the new Dodge Hornet and Alfa Romeo Tonale are, which would have caused some friction.
Putting 14 brands under one automaker seemed risky when the PSA Group and Fiat Chrysler Automobiles merged to form Stellantis. However, nearly two years later, the brands are “performing,” according to the company’s North American chief operating officer, Mark Stewart, who made the remarks this week at Automotive News Congress in Detroit.
People wondered if each would survive, but the automaker was quick to say it had no immediate plans to drop any brands in its merger. It was quite the opposite, with the automaker saying it would give each 10 years to prove its viability. Stewart reiterated this at the event, saying, “Everyone has a fighting chance.”
30 Pictures
Ten years is like a lifetime, but 2030 is fast approaching and Stellantis has set itself some big goals. The automaker plans to unveil at least 25 battery-electric vehicles by the end of the decade. It also wants 100% of vehicle sales in Europe to be BEVs by 2030, which will be helped by Peugeot, aiming to become an all-electric brand in Europe by then.
There are more immediate plans underway at other brands in the Stellantis range. Alfa will unveil the Giulia SWB Zagato in 2023, while Maserati prepares to launch its first electric vehicle with the revamped Gran Turismo, which will arrive with all-wheel drive. Chrysler is preparing to launch up to three electric vehicles by 2028. The struggling American brand showed off Airflow concepts, teasing the brand’s future design language.
The automaker is also moving forward with significant investments in manufacturing and production as it prepares for the next decade. It has invested over $100 million in powertrain plants and a whopping $2.8 billion in its Canadian facilities. This would prepare them for the automaker’s ambitious electric vehicle future.
It will be interesting to see how the 14 brands navigate in the coming years. Stellantis is looking to cut costs and find efficiencies to save money, which could prevent brands from standing out. We’ve already seen how similar the new Dodge Hornet and Alfa Romeo Tonale are, which would have caused some friction.
