Buzzer, which was announced in 2020 and officially launched in April for early access users, is a mobile platform that allows fans to essentially aggregate streaming sports services and call up close matches as they go. as they happen. Like an NFL RedZone personalized for you and including all kinds of sports (for purchase). Of course, a service like this is only as effective as its offerings and ability to show you all the leagues that interest you. The streaming app on Thursday announced a big step in that direction with the announcement of a deal to distribute the NBA League Pass.
Starting May 8, Buzzer users will be able to purchase multiple NBA League Pass offers through the app. These offers include single play and partial play options currently available through NBA.com and the NBA app. Buzzer also plans to make NBA League Pass packages available for purchase for the full season. Users can purchase streaming content using “Buzzer Moments”, a micropayment system specific to the Buzzer platform.
Buzzer previously secured the rights to live content for the NHL and PGA tour in March.
Buzzer was founded by Bo Han, the former director of live content for Twitter. With the announcement of the NBA League Pass deal and the expansion of the app’s offerings, he hopes the platform can be a place to democratize access to live sports.
“The NBA is an industry leader in innovation and fan experience, and Buzzer offers a new way for the league to reach fans, especially young Gen Z and Millennial fans.” , declares Han, who is also the CEO of Buzzer. “With Buzzer’s hyperpersonalization, notifications and micropayments, mobile basketball fans will have the ability to watch all the amazing moments that happen night after night, increasing audience, engagement and value for the NBA. “
According to the press release, “Additional partnerships will be announced in the coming months as Buzzer continues to grow as a multi-sport and aggregate platform.”
Buzzer is currently available for download on iOS in the App store and Android in the Google Play Store. However, the app is currently in early access, which means that while users can download it and create their profile, they will be added to a waitlist before being added for other features. The platform plans to officially launch “later this year”.
[Buzzer, Cord Cutter News]