Sony uses its “3R technology” – reality, real time and distance – to inspire Kando (emotion) through the power of entertainment, and also provide the reassurance that supports these experiences. Sony’s presence at CES 2021 is structured around 12 topics showing how these 3R technologies contribute to the latest developments in areas such as tools and solutions designed to drive content creation; Immersive entertainment experiences; Technology for a better future.
In dedicated online content released for this year’s CES, Kenichiro Yoshida, President, President and CEO of Sony Corporation, presented Sony exhibitions including PlayStation®5, VISION-S and Airpeak, stressing that “With technology from Sony, ‘creativity has no limits’. ” It was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment (“SPE”), which showcased the latest advances in virtual production technology and volumetric image acquisition, as well as collaborative initiatives with the new line of Sony BRAVIA XR TV models. Next, Jim ryan, President and CEO of Sony Interactive Entertainment (“SIE”) highlighted the evolution of the PlayStation® community, stating, “Our community is connected like never before and is more diverse than ever before. . And we celebrate and embrace the different views and tastes that make up our community. “Finally, Dennis kooker, President, Global Digital Business and US Sales, Sony Music Entertainment (“SMEI”) demonstrated the many unique forms of collaboration underway involving artists and new technologies.
All Sony content related to CES 2021 will be accessible through Sony’s new digital events platform “Sony Square”. Following its launch at CES 2021, Sony Square will continue to provide information on digital events regarding products, content and technology across the Sony group.
- For creators
Enabling tools and solutions
Discover remote technologies and solutions that enhance and enrich content creation
Virtual production with volumetric capture of the real world
Film / TV sets and locations are captured as volumetric 3D point cloud data, then processed and rendered by Sony Innovation Studios’ “Atom View” software, and displayed in the background on a screen Crystal LED for virtual production in real time.
Immersive Reality Concert Experience at Madison Beer with Real-Time 3D Creation Technology
Epic Records singer-songwriter Madison beer collaborates with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reinvents the concert experience for viewing on digital platforms. Using the latest innovations in real-time 3D creation technology, she has been transformed into a highly realistic avatar and will perform a mix of her latest songs in a virtual recreation of Sony Hall.
360 Reality Audio Music Production Tools
Sony and Virtual Sonics Inc., a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating music compatible with 360 Reality Audio that realizes a spatial sound field. It allows creators and artists to easily express their music in a 360 ° spherical field using their existing production platforms.
For more details, please refer to the press release at the following URL.
First unveiling of the design of the “Airpeak” planes. Equipped with Sony’s Alpha ™ full-frame mirrorless camera, Airpeak enables dynamic filming as well as precise and stable flight that inspires the creativity of video production creators and explores new possibilities of expression. Through this initiative, Sony aims to contribute to the evolution of drones and to generate value within this growing market at the highest level.
Support for video production with Xperia 5 II
The Xperia 5 II 5G smartphone in the flagship line, captures reality and expands the scope of creators’ expression with the large-scale Photography Pro camera function and “CineAlta-powered” Cinematography Pro, which lets you enjoy similar parameters and color adjustments to enhance your cinematic shooting experiences. A color setting that was inspired by Sony’s professional technology master monitor color reproduction delivers unprecedented color accuracy on-screen as envisioned by the creators. 5G enables the transmission and reception of data in real time.
Display of spatial reality
A screen that reproduces three-dimensional spatial images as if they were real, allowing creators to fully express their vision when sharing product designs or displaying variations in color or shape, and delivering their intention to the viewer. With its extraordinary realism and level of detail, it expands the reach of video expression, for example in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture and appearance of the object with a real sense of presence.
Crystal LED Display
The new Crystal LED series is equipped with the high performance image quality processor “X1 ™ for Crystal LED”, which incorporates LED control technology developed for Sony’s pioneering Crystal LED technology and the acclaimed signal processing technology in the industry. Sony’s BRAVIA TV series. Highly realistic images can be expressed in a range of layouts and sizes for various applications such as corporate showrooms, lobbies, and virtual productions, delivering impressive immersive images that stimulate creators’ creativity.
Hawk-Eye innovations and stimulating sports conventions from Pulselive
Hawk-Eye, a Sony company that provides sports refereeing solutions and game analysis services, and the digital division of Hawk-Eye Pulselive, which offers digital solutions that enhance the experience of sports fans, are are committed to innovating in the sports industry – from officiating to fan engagement – using video and data. In the future, Sony aims to provide new forms of entertainment that visualize gaming content and sports data.
- For enthusiasts
Immersive entertainment experiences
Entertainment products and services that amplify reality, happen in real time, and are delivered remotely
The new BRAVIA XR is equipped with the Cognitive Processor XR, delivering intelligence that reflects human cognitive characteristics. It detects the focal points of the viewer and cross-analyzes many elements of image quality to produce a more natural image and closer to human memory. It also scales the sound to 5.1.2 to encapsulate the viewer in top-to-bottom, and left-to-right surround sound, to deliver a realistic and immersive experience, close to the feel of images and sound that people feel it in real life.
360 Reality Audio video streaming with Spatial Sound technology
Sony will launch a live video streaming service by the end of the year, combining spatial sound field and images from 360 Reality Audio, in cooperation with major music labels and streaming services. The listener will experience a feeling of presence and immersion as if they were in the same space as the artist. Before the launch of the service, a performance by Zara Larsson will be available as the first video content of 360 Reality Audio.
For more details, please refer to the press release at the following URL.
PlayStation®5, launched in November 2020, is equipped with an ultra-high-speed SSD, built-in custom I / O, a DualSense ™ wireless controller and 3D audio technology that enable it to achieve revolutionary next-generation gaming experiences and ” offer a new feeling of immersion to players In addition to the wide range of titles already available at launch, Sony Interactive Entertainment and developers around the world will continue to deliver a range of amazing and groundbreaking new titles in the future.
- For the citizens of the world
Technology for a better future
Live better through innovation focused on safety and security
With the aim of contributing to the evolution of mobility, the development activity of VISION-S has taken the next step. While continuing to advance the development of vehicles for safety and security, entertainment and adaptability, public road testing began in Austria in December 2020 for technical evaluation.
As a “creative entertainment company with a solid technological base”, Sony will continue to offer Kando and assurance thanks to its 3R technologies that allow content to be shared regardless of the location (remote), without latency (real time) and with an indistinguishable sense of reality (reality).
SOURCE Sony Corporation