Sony Pictures Television has signed a first-look deal with the music and entertainment company 88rising, focused on Asia and the United States of America. 88rising is to develop scripted series for Sony based on “Asian and Asian-American culture,” according to Deadline.
88rising debuted as a label in 2015 and made a name for itself thanks to hyper-online musicians such as Joji and Rich Brian. The company has its own SiriusXM radio channel, as well as its own Head in the Clouds Music & Arts Festival. Currently, a former NBCUniversal development manager Alex Lin is developing film and television projects with 88rising, according to Deadline.
Founder and CEO of 88rising, Sean Miyashiro said he was delighted to use this platform to give voice to Asians and Asian Americans.
“Our company was founded with the goal of providing a more authentic portrayal of Asian and Asian Americans and giving them a platform and an opportunity to be at the center of the stories,” Miyashiro said, according to Deadline. “We are delighted to expand our work and our vision into television with the support of Sony.”
Sony Pictures Television executive vice president of comedy development Glenn Adilman said 88rising has accomplished a lot for the media and Sony would like to bring its voice to the small screen.
“We are incredibly impressed with all that 88rising has accomplished in music, media, and storytelling,” Adilman said, according to Deadline. “We love everything they represent and are excited to help bring their very unique and important Asian and Asian American stories to television and have the chance to work with their brilliant roster of artists.