Sony Pictures Networks India is the first major Indian broadcasting company to venture into audio streaming with the “Go-Beyond Podcast”. The specially curated podcast celebrates people who have been exemplary in dealing with the cards life has given them.
Launched in SPN 25e anniversary month, so far this podcast has featured eleven prominent guests from different backgrounds. Equally exciting and varied is the list of upcoming guests. Podcast capsules are a conversational amalgamation of laughter, wit, ideas and inspiration.
Over the past twenty-five years, Sony Pictures Networks India (SPN) has played a pivotal role in shaping the Indian entertainment ecosystem. Responding to the needs of an ever-changing audience, the brand has crafted genre-crossing experiences, adding a host of early pioneers to its credit.
Well-known personalities with remarkable travels and histories in sports, literature, business, entertainment, history and the culinary arts, to name a few, have already graced the SPN’s “Go-Beyond Podcast”. Among these guests are renowned names such as chef Amrita Raichand, actor and comedian Ash Chandler, former Australian cricketer Jason Gillespie, environmentalist Bittu Sahgal, author Samit Basu and historian Vikram Sampath, among others.
The Go-Beyond podcast is not only adding value to SPN’s diverse content bouquet, but also allows the brand to enter a booming segment in India, with more and more people opting for digital audio streaming. According to a PWC report, India is the third largest podcast market, after China and the United States, and is expected to reach 17.61 million listeners by 2023.
NP Singh, Managing Director and CEO of Sony Pictures Networks India, said: “As the digital audio craze continues to explode, ‘The Go-Beyond Podcast’ is creating a deeper engagement with audiences by highlighting evidence from real stories and braved limitations small or large to resonate successfully. SPN has a pioneering history of creating compelling content across all formats and platforms, and the Go-Beyond podcast is our effort to inspire and entertain a global listenership base.
The Go-Beyond podcast has listeners on all platforms worldwide. To listen to the podcast, you can log on to www.sonypicturesnetworks.com/podcast or listen on: