New Delhi: Television broadcasting company Sony Pictures Networks has made a foray into audio streaming with the “Go-Beyond Podcast” which will celebrate people who were brave to take on life’s challenges. It will be available on platforms such as Spotify, Apple, Amazon Music, JioSaavn and others.
People featured in the podcasts include chef Amrita Raichand, actor and comedian Ash Chandler, former Australian cricketer Jason Gillespie, environmentalist Bittu Sahgal, author Samit Basu and historian Vikram Sampath.
“As the digital audio craze continues to explode, ‘The Go-Beyond Podcast’ creates a deeper engagement with audiences by highlighting real-life stories and ideas from successful people who have braved small or great limitations to resonate successfully. It is our business to both inspire and entertain a global audience base, ”said NP Singh, Managing Director and CEO of Sony Pictures Networks India (SPN) in a statement.
OTT video, along with internet advertising, video games and e-sports, as well as music, radio and podcasts are the top four segments expected to experience revenue growth in the country over the next four years. , according to the findings of Media and Entertainment Outlook 2020, a report by the multinational network of professional services companies, PricewaterhouseCoopers or PwC.
Fueled by the adoption of music streaming brands and people turning to motivational, spiritual, fun and fitness content during the lockdown, India has become the third largest podcast listening market in the world after China and the United States, with 57.6 million monthly listeners, the report said.
Additionally, the segment is expected to reach revenue of $ 1.7 billion in 2024, growing at a CAGR of 13.5%. India will also see a sharp 30.4% CAGR increase in its monthly podcast listeners base over the next five years, supported by the entry of foreign players and original content on topics such as the current affairs, society and culture, according to the report.
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