Published: September 18, 2023
Why Sony Pictures Entertainment CEO Thinks Hollywood Needs AI
By a Movieguide® contributor
Tony Vinciquerra, CEO of Sony Pictures Entertainment, hopes that writers and actors learn to embrace AI technology rather than limit its use and hold back the industry.
“[Writers] are very afraid that we will put them all out of business. This is so far from the truth,” Vinciquerra told investors. “AI is an incredible tool for writers. Every writer we talk to says, “We use AI to speed up our process and make it better.” »
“You can’t copyright a computer-generated product. You can only copyright a product made by a person. So we’re not going to take a script written by a computer and make it into a TV show or a movie,” he explained.
He continued, addressing actors’ concerns: “You can’t take someone’s image or likeness without their permission. And everyone within AMPTP and in the production sector is fully aware of this and will adhere to it. So I think when it comes to AI, we will find a way to reach common ground, hopefully soon.
AI is one of the key issues dividing the AMPTP writers and actors unions. Both unions are demanding that studios not use this technology for fear of losing their jobs. Studios, meanwhile, have been making progress in the AI space, taking heat over the summer for offering high-paying positions for AI roles.
Vinciquerra believes the writers’ and actors’ fear of AI is an overreaction, something he hopes they realize soon so both sides can work together on how the technology should be implemented. implemented in entertainment.
“You can’t hinder technology,” he said. “People who stand in the way of technology don’t last long in the industry. Look at the buggy-whip industry, the radio manufacturers. When radio first began in the 1920s and 1930s, thousands of companies manufactured radios. There aren’t many people making radios anymore.
“[AI makes production] more efficient. This makes it faster,” Vinciquerra also noted, arguing that this makes its use in entertainment inevitable. “Speed is one of the biggest problems in productions” and AI “is going to speed that up.”
Movieguide® has already reported on the ongoing strikes:
WGA and SAG-AFTRA strikes continue to impact the entertainment industry as negotiations remain deadlocked…
“In its statement earlier today, the WGA said AMPTP had refused to renege on its August 11 offer. AMPTP said the guild had yet to respond on several questions and said it “remained steadfast” in its demand for mandatory minimum headcount for television shows,” Variety wrote.
The WGA’s demands include better protections against revenue loss due to the rise of AI, higher residual compensation from streaming services, and increased allocation of writers per TV show.
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