Thanks to the collaboration with TOD, all new owners of Sony Bravia X80K TVs and above will receive an exclusive sports package subscription to watch the FIFA World Cup Qatar 2022.
The activation of the subscription is valid from November 1 to December 31, 2022.
Sony announced the collaboration at a ceremony held in Qatar attended by Ryutaro Kurashige, Head of Television Marketing, Sony MEA and John-Paul Mckerlie, VP Marketing and Sales at TOD.
Commenting on the partnership, Jobin Joejoe, Deputy Managing Director of Sony MEA, said, “We are seeing a growing demand for immersive home entertainment and high-quality original content in the region. We’re thrilled to partner with a leading family-friendly platform like TOD for this limited-time offer that gives our consumers exclusive access to the world’s most anticipated sporting spectacle – the 2022 FIFA World Cup Qatar. Sony’s range of smart TVs puts viewers right in the action. With this time-limited subscription, they can enjoy access to dynamic content from the comfort of their living room. This collaboration adds to our growing portfolio of partnerships with entertainment platforms and strengthens our offerings in the region.